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What is Mastercard Advanced Investment Management?

Advanced Investment Management (AIM) effectively tackles significant questions by rapidly producing forecasts for every acquisition, engagement, and retention strategy while continuously refreshing models with new data as it becomes available. This capability allows AIM to quickly identify the most effective strategies for engaging with customers. Moreover, AIM features a centralized dashboard that tracks all past and current campaigns, offering insights into the most advantageous attributes for future initiatives, including annual fees, sign-up bonuses, rewards offers, and enhancements to credit limits. By providing the organization with the tools to accurately predict key profit and loss metrics for each initiative, AIM aids banks in optimizing their marketing budget allocations. In addition, AIM continually updates its forecasts and models to ensure reliable predictions of customer lifetime value. The NextAction optimization engine within AIM utilizes these forecast projections to make recommendations on campaign investments that not only maximize long-term value but also stay within defined budget constraints, ultimately fostering more strategic decision-making. As a result, AIM significantly improves the overall efficacy of marketing strategies in an increasingly competitive environment, paving the way for sustained business growth. This comprehensive approach ensures that the organizations leveraging AIM remain agile and responsive to market dynamics.

What is Appier AIXPERT?

AIXPERT functions as an all-encompassing cloud solution for automating marketing campaigns, enabling marketers to effortlessly discover and engage with valuable users by revealing relevant interests, keywords, and audience demographics across top advertising platforms such as Apple Search Ads, Facebook, and Google. It features both an autopilot mode and a self-service option, producing thousands of keywords for Apple Search Ads while managing bids efficiently, all driven by a sophisticated neural-network model that pinpoints target segments based on user interests and optimizes ad sets in real time. Moreover, the platform boosts cross-channel performance by intelligently reallocating budgets and refining bidding strategies as needed. Users gain access to actionable insights generated by AI, complemented by visual reports highlighting the most successful creatives and keyword approaches, along with a streamlined workflow that minimizes trial-and-error in managing campaigns. With ongoing automation and integrated AI mechanisms to curb excessive spending, AIXPERT enhances budget allocation, bidding techniques, and creative effectiveness, allowing marketers to concentrate on strategic initiatives instead of logistical concerns. This holistic methodology ultimately enables marketers to achieve outstanding campaign outcomes with increased simplicity and efficiency, making it a pivotal tool in the competitive landscape of digital advertising.

Media

Media

Integrations Supported

Apple Search Ads
Facebook
Google Cloud Platform
Instagram
Skilling
TikTok
X (Twitter)

Integrations Supported

Apple Search Ads
Facebook
Google Cloud Platform
Instagram
Skilling
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/advanced-investment-management

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/en/products/aixpert

Categories and Features

Banking

ATM Management
Compliance Tracking
Corporate Banking
Credit Card Management
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking
Risk Management
Securities Management
Transaction Monitoring

Categories and Features

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