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What is Mastercard Advanced Investment Management?

Advanced Investment Management (AIM) effectively tackles significant questions by rapidly producing forecasts for every acquisition, engagement, and retention strategy while continuously refreshing models with new data as it becomes available. This capability allows AIM to quickly identify the most effective strategies for engaging with customers. Moreover, AIM features a centralized dashboard that tracks all past and current campaigns, offering insights into the most advantageous attributes for future initiatives, including annual fees, sign-up bonuses, rewards offers, and enhancements to credit limits. By providing the organization with the tools to accurately predict key profit and loss metrics for each initiative, AIM aids banks in optimizing their marketing budget allocations. In addition, AIM continually updates its forecasts and models to ensure reliable predictions of customer lifetime value. The NextAction optimization engine within AIM utilizes these forecast projections to make recommendations on campaign investments that not only maximize long-term value but also stay within defined budget constraints, ultimately fostering more strategic decision-making. As a result, AIM significantly improves the overall efficacy of marketing strategies in an increasingly competitive environment, paving the way for sustained business growth. This comprehensive approach ensures that the organizations leveraging AIM remain agile and responsive to market dynamics.

What is IBM Cloudability?

IBM Targetprocess, once recognized as Apptio Cloudability, equips organizations with the tools to establish team budgets while accurately predicting and tracking cloud expenditures. This platform creates a connection between cloud spending and business value, enabling more informed decision-making regarding cloud investments. By monitoring costs closely, users can detect anomalies and uncover rightsizing opportunities based on metrics related to teams, services, or projects. All expenses, including those linked to containers and support services, can be precisely allocated, ensuring that the total cost of cloud services is properly charged back to the business. The rightsizing capabilities of the platform across prominent cloud services work to reduce operational expenses and free up resources for future projects. It empowers teams to take control of their cloud financials, associating these costs with business outcomes to enhance strategic planning. A comprehensive cloud optimization strategy is crafted with the aim of achieving immediate cost reductions. Additionally, this initiative comes with a range of optimization recommendations that align with the organization’s objectives, fostering accountability and improving the financial health of the enterprise. This method not only enhances budget management but also instills a sense of financial responsibility within teams, ultimately driving better business performance. By prioritizing these financial practices, organizations can ensure sustainable growth and innovation in their cloud endeavors.

Media

Media

Integrations Supported

Skilling

Integrations Supported

Desktop.com
IBM Apptio
IBM Targetprocess

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/advanced-investment-management

Company Facts

Organization Name

IBM

Date Founded

1911

Company Location

United States

Company Website

www.apptio.com/products/cloudability-family/

Categories and Features

Banking

Not specified

Categories and Features

Cloud Cost Management

Not specified

Cloud Management

Cost Management
Multi-Cloud Management

FinOps

Not specified

Popular Alternatives

Popular Alternatives