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What is Mastercard Advanced Investment Management?

Advanced Investment Management (AIM) effectively tackles significant questions by rapidly producing forecasts for every acquisition, engagement, and retention strategy while continuously refreshing models with new data as it becomes available. This capability allows AIM to quickly identify the most effective strategies for engaging with customers. Moreover, AIM features a centralized dashboard that tracks all past and current campaigns, offering insights into the most advantageous attributes for future initiatives, including annual fees, sign-up bonuses, rewards offers, and enhancements to credit limits. By providing the organization with the tools to accurately predict key profit and loss metrics for each initiative, AIM aids banks in optimizing their marketing budget allocations. In addition, AIM continually updates its forecasts and models to ensure reliable predictions of customer lifetime value. The NextAction optimization engine within AIM utilizes these forecast projections to make recommendations on campaign investments that not only maximize long-term value but also stay within defined budget constraints, ultimately fostering more strategic decision-making. As a result, AIM significantly improves the overall efficacy of marketing strategies in an increasingly competitive environment, paving the way for sustained business growth. This comprehensive approach ensures that the organizations leveraging AIM remain agile and responsive to market dynamics.

What is CoreAdver?

CoreAdver serves as a cutting-edge project management tool tailored to equip users with the vital resources needed for executing advertising campaigns successfully, guiding you through every phase from the inaugural client meeting with your account team to the final billing process while ensuring complete oversight of project details and expenses at all stages. This platform effortlessly connects with your accounting systems and internal administrative workflows. CoreAdver allows you to streamline operations across various departments within your organization, improve the communication between them, and swiftly retrieve information regarding past campaigns or their current status. Moreover, it provides the capability to track the time and resources dedicated to each project, enabling accurate financial management and the development of budget forecasts that help reduce operational costs while ensuring ongoing supervision throughout the campaign's lifecycle. Utilizing CoreAdver not only facilitates the efficient coordination of your advertising initiatives but also enhances your potential for achieving more favorable results in the long run. With its comprehensive features, CoreAdver positions your team to adapt quickly to changing project needs and maintain a competitive edge in the dynamic advertising landscape.

Media

Media

Integrations Supported

Skilling

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Not specified

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/advanced-investment-management

Company Facts

Organization Name

CoreSoftware

Date Founded

2010

Company Location

Spain

Company Website

www.coresoftware.es/productos/coreadver

Categories and Features

Banking

Not specified

Categories and Features

Project Management

Not specified

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