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What is Mastercard SpendingPulse?

SpendingPulse Next Generation is now available across ten diverse sectors, including restaurants, hotels, and general retail. It provides an in-depth analysis of spending at both the county and Designated Market Area (DMA) levels, facilitating comparisons between physical and online transactions. By utilizing SpendingPulse Next Generation, businesses can gain insights into their performance in relation to key industry sectors, adapt to changes in consumer purchasing trends at specific geographic locations, and capitalize on transitions in consumer spending habits. Backed by a skilled team of economists, Mastercard SpendingPulse offers invaluable market intelligence derived from national retail sales encompassing all forms of payment. The insights generated from SpendingPulse draw from aggregated sales data within the Mastercard payments framework, complemented by survey-based estimates for additional payment methods such as cash and checks, thus providing a thorough analysis of consumer spending behavior. This comprehensive examination equips businesses with the tools necessary to refine their strategies and enhance their competitive positioning in an ever-evolving market landscape. Ultimately, leveraging these insights can lead to more informed decision-making and greater success in navigating market dynamics.

What is Ingage?

Retail is unique, and the methods for engaging retail customers should be too. Instead of opting for a generic CRM solution that doesn’t cater specifically to retail, why not consider Ingage? With its innovative loyalty programs and AI-driven customer relationship management features, Ingage equips you with all the tools necessary for success. Numerous retailers are already capitalizing on Ingage to deliver personalized and contextually relevant communications to their customers, significantly enhancing loyalty and engagement levels. Ingage stands out as the only CRM platform powered by an advanced AI engine that allows you to understand the core preferences and needs of your customers. It offers a comprehensive perspective on customer interactions across multiple channels and touchpoints, enabling your marketing team to make informed investments in the most promising buyer intent signals, thereby boosting marketing ROI. Thanks to Ingage’s omnichannel machine learning capabilities, you can customize your marketing strategies for SMS, Email, WhatsApp, Push notifications, and Facebook. Furthermore, by identifying upselling opportunities, you could see an increase in click-through rates by up to 50%. Embrace the evolution of retail engagement with Ingage, and witness remarkable growth in your business! By choosing Ingage, you not only enhance customer interaction but also position yourself as a leader in retail innovation.