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What is Test & Learn?

Test & Learn® differentiates itself from conventional customer analytics platforms that only provide surface-level insights by fundamentally enhancing the decision-making process. This groundbreaking analytics software identifies key performance influencers and outlines a clear action plan for future initiatives. By removing ambiguity from the decision-making landscape, Test & Learn® acts as a user-friendly analytics solution tailored for business professionals. It streamlines the analytical journey by presenting analysts with straightforward questions, enabling quick adjustments to settings, and allowing users to investigate results in real time. Teams can become operational almost instantly, with organizations reporting that they can conduct evaluations six times faster using Test & Learn® than with their prior methods. The platform enables users to rapidly sift through vast data sets in seconds, offering the capability to focus on specific metrics, categories, or regions. With sophisticated predictive analytics features available, your team can fully harness their potential and ensure thorough examination of all programs. In a world driven by data, the speed and effectiveness provided by Test & Learn® can greatly elevate your organization’s strategic prowess, enabling it to respond swiftly to market changes and customer needs. This flexibility not only streamlines operations but also fosters a culture of data-driven decision-making that can lead to sustained competitive advantages.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/test-learn

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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