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What is Test & Learn?

Test & Learn® differentiates itself from conventional customer analytics platforms that only provide surface-level insights by fundamentally enhancing the decision-making process. This groundbreaking analytics software identifies key performance influencers and outlines a clear action plan for future initiatives. By removing ambiguity from the decision-making landscape, Test & Learn® acts as a user-friendly analytics solution tailored for business professionals. It streamlines the analytical journey by presenting analysts with straightforward questions, enabling quick adjustments to settings, and allowing users to investigate results in real time. Teams can become operational almost instantly, with organizations reporting that they can conduct evaluations six times faster using Test & Learn® than with their prior methods. The platform enables users to rapidly sift through vast data sets in seconds, offering the capability to focus on specific metrics, categories, or regions. With sophisticated predictive analytics features available, your team can fully harness their potential and ensure thorough examination of all programs. In a world driven by data, the speed and effectiveness provided by Test & Learn® can greatly elevate your organization’s strategic prowess, enabling it to respond swiftly to market changes and customer needs. This flexibility not only streamlines operations but also fosters a culture of data-driven decision-making that can lead to sustained competitive advantages.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Media

Media

Integrations Supported

Attentive
BigCommerce
Campaign Monitor
Cordial
Domo
Google Ads
HubSpot CRM
InMoment
LinkedIn
Listrak
Mailchimp
ReSci
Salesforce Agentforce Marketing
Shopify
Tall Bob
Vero
VidCorp
X (Twitter)
dotdigital Engagement Cloud

Integrations Supported

Attentive
BigCommerce
Campaign Monitor
Cordial
Domo
Google Ads
HubSpot CRM
InMoment
LinkedIn
Listrak
Mailchimp
ReSci
Salesforce Agentforce Marketing
Shopify
Tall Bob
Vero
VidCorp
X (Twitter)
dotdigital Engagement Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/test-learn

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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