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What is MatchCraft?

Step into the leading edge of digital marketing, where our platform thrives in overseeing and promoting expansive marketing campaigns. As pioneers in the marketing technology sector, we have developed a top-tier platform designed to streamline the effective management and monetization of search campaigns on a large scale. Arm yourself with essential tools to create search campaigns specifically for small businesses across diverse industries. Utilizing MatchCraft's comprehensive array of APIs, third-party platforms can access the sophisticated technology powering AdVantage, which facilitates search, social, and display campaigns for local businesses on a global scale. For more than two decades, MatchCraft has been providing exceptional marketing solutions that enable companies to efficiently sell and manage their clients’ search, display, and social campaigns. Our passionate team of digital marketing specialists and innovative technology work relentlessly to bolster local advertising efforts for merchants around the globe, guaranteeing that they achieve outstanding outcomes in their campaigns. This unwavering dedication to quality not only elevates our services but also reinforces our position as leaders in the dynamic realm of digital marketing. As we continue to adapt and innovate, we remain committed to helping businesses navigate this rapidly changing environment.

What is Google Campaign Manager 360?

Campaign Manager 360 serves as a cloud-based platform for managing advertising, tailored for both agencies and advertisers, allowing them to oversee digital campaigns across a multitude of online and mobile settings. This platform offers an extensive range of functionalities, including ad serving, audience targeting, verification, and in-depth performance analytics. Users can utilize the Trafficking feature to efficiently handle their creative assets and launch advertising initiatives. The reporting capabilities enable the collection and examination of performance metrics for ads overseen by Campaign Manager 360, presenting these insights in a clear and accessible manner. You can design and modify your reports, which include standard, floodlight, path to conversion (P2C), reach, and various types of cross-dimension reach reports, allowing for a thorough understanding of user interactions and the impact of different channels on conversions. Additionally, the verification tools within the Reporting section help evaluate the effectiveness of ad impressions while providing assistance on tagging, geo-targeting, and ensuring content accuracy. By making use of these diverse features, you can significantly improve your advertising tactics and outcomes, ultimately leading to more successful campaigns. The platform’s rich functionality makes it an essential tool for optimizing advertising efforts in today’s digital landscape.

Media

Media

Integrations Supported

Telmetrics
5X
Accutics
Celtra
Data Sentinel
Dataslayer
Google
Google Ads
Google Ads Data Hub
Google Analytics
Google Marketing Platform
Gravity Data
MSIGHTS
Openbridge
Peaka
Progress DataDirect
Salesforce Data Cloud
StarfishETL
Supermetrics
Windsor.ai

Integrations Supported

Telmetrics
5X
Accutics
Celtra
Data Sentinel
Dataslayer
Google
Google Ads
Google Ads Data Hub
Google Analytics
Google Marketing Platform
Gravity Data
MSIGHTS
Openbridge
Peaka
Progress DataDirect
Salesforce Data Cloud
StarfishETL
Supermetrics
Windsor.ai

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MatchCraft

Date Founded

2000

Company Location

United States

Company Website

www.matchcraft.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/campaignmanager/answer/2709362

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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