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What is Mather Activation Platform?

The Mather Activation Platform enables organizations to tackle the issue of disjointed audience data by offering an integrated and clear view of first-party and subscriber insights. It supports automated engagement and operational interactions throughout the customer experience, which boosts both revenue and operational productivity. By merging various audience and subscriber data, the platform develops a comprehensive, 360-degree view of each user, acting as a dependable resource for multiple teams and systems. This consolidated data is then transformed into automated marketing efforts, executed through an email service provider, and used as audience lists for both digital and traditional marketing strategies. Teams utilize this platform to gain a deep understanding of the entire subscriber relationship, optimize the operational tasks involved in lifecycle management across various channels, and quickly address potential churn, pricing changes, and service issues without the burden of collating data from multiple sources. Furthermore, it lays a solid foundation for AI activation within their technological framework, using reliable data to drive informed decision-making and strategic initiatives. Consequently, organizations can significantly improve their overall effectiveness by leveraging a unified source of truth, paving the way for innovative growth opportunities. This holistic approach ultimately leads to a more engaged audience and a stronger connection with customers.

What is CrossEngage?

CrossEngage empowers businesses to forge enduring and meaningful relationships with their customers. Through its innovative Customer Data and Prediction Platform, brands can efficiently pinpoint, prioritize, and engage their target customer segments. By utilizing artificial intelligence and a predictive customer relationship management system, this software as a service (SaaS) solution assesses the financial implications and urgency of connecting with customers. As a result, businesses can deliver more tailored and impactful customer experiences, ultimately boosting customer lifetime value and return on investment, while fostering loyalty and satisfaction among their clientele.

Media

Media

Integrations Supported

Sophi Paywall

Integrations Supported

AccessOwl
ActiveCampaign
Emarsys
Facebook
Gmail
Google Analytics
Instagram
Lob
Mailchimp Transactional Email (Mandrill)
Mailgun
Mailjet
OneSignal
Optimizely One
SendGrid
Twilio
minubo
optilyz

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Individual pricing model according to the volume of data used

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Mather

Date Founded

2002

Company Location

United States

Company Website

www.mathereconomics.com/mather-activation-platform/

Company Facts

Organization Name

CrossEngage

Date Founded

2015

Company Location

Germany

Company Website

www.crossengage.io

Categories and Features

Categories and Features

Artificial Intelligence

For Sales
For eCommerce
Machine Learning
Predictive Analytics
Process/Workflow Automation

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Trend Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CRM

Email Marketing
Lead Scoring
Marketing Automation Integration
Segmentation
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Multi-Channel Collection

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Predictive Analytics

AI / Machine Learning
Data Mining
Demand Forecasting
Modeling & Simulation

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