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What is Mather Activation Platform?

The Mather Activation Platform enables organizations to tackle the issue of disjointed audience data by offering an integrated and clear view of first-party and subscriber insights. It supports automated engagement and operational interactions throughout the customer experience, which boosts both revenue and operational productivity. By merging various audience and subscriber data, the platform develops a comprehensive, 360-degree view of each user, acting as a dependable resource for multiple teams and systems. This consolidated data is then transformed into automated marketing efforts, executed through an email service provider, and used as audience lists for both digital and traditional marketing strategies. Teams utilize this platform to gain a deep understanding of the entire subscriber relationship, optimize the operational tasks involved in lifecycle management across various channels, and quickly address potential churn, pricing changes, and service issues without the burden of collating data from multiple sources. Furthermore, it lays a solid foundation for AI activation within their technological framework, using reliable data to drive informed decision-making and strategic initiatives. Consequently, organizations can significantly improve their overall effectiveness by leveraging a unified source of truth, paving the way for innovative growth opportunities. This holistic approach ultimately leads to a more engaged audience and a stronger connection with customers.

What is DrivenIQ?

DrivenIQ focuses on delivering consumer data and audience technologies that adhere to privacy regulations, enabling marketers to improve their first-party data resources. Our areas of expertise encompass Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics. We serve prominent Brands, Agencies, and DSPs worldwide, and we also support Fortune 500 companies and large organizations in forging meaningful connections with their desired audiences through effective marketing strategies. By leveraging our advanced solutions, clients can achieve significant improvements in their marketing outcomes and engagement levels.

Media

Media

Integrations Supported

Sophi Paywall

Integrations Supported

Amazon S3
Google Analytics

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Varies by product.
DrivenIQ offers subscription based pricing for their identity resolution and audience solutions in addition to media management. Management fees are added depending on the type of managed service being offered.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Mather

Date Founded

2002

Company Location

United States

Company Website

www.mathereconomics.com/mather-activation-platform/

Company Facts

Organization Name

DrivenIQ

Date Founded

2019

Company Location

United States

Company Website

www.driveniq.com

Categories and Features

Categories and Features

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