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What is Mather Activation Platform?

The Mather Activation Platform enables organizations to tackle the issue of disjointed audience data by offering an integrated and clear view of first-party and subscriber insights. It supports automated engagement and operational interactions throughout the customer experience, which boosts both revenue and operational productivity. By merging various audience and subscriber data, the platform develops a comprehensive, 360-degree view of each user, acting as a dependable resource for multiple teams and systems. This consolidated data is then transformed into automated marketing efforts, executed through an email service provider, and used as audience lists for both digital and traditional marketing strategies. Teams utilize this platform to gain a deep understanding of the entire subscriber relationship, optimize the operational tasks involved in lifecycle management across various channels, and quickly address potential churn, pricing changes, and service issues without the burden of collating data from multiple sources. Furthermore, it lays a solid foundation for AI activation within their technological framework, using reliable data to drive informed decision-making and strategic initiatives. Consequently, organizations can significantly improve their overall effectiveness by leveraging a unified source of truth, paving the way for innovative growth opportunities. This holistic approach ultimately leads to a more engaged audience and a stronger connection with customers.

What is Invenna?

The volume of data linked to your organization is growing at an unparalleled speed. Unfortunately, this rapid increase is also leading to greater data fragmentation. To gain a holistic and up-to-date insight into your customers, it is crucial to merge all information and make it readily available, which poses a considerable challenge. As organizations accumulate extensive information over time, they often end up with disorganized data sets that can be challenging to manage or even locate. Invenna's Customer Data Platform adeptly breaks down these data silos, giving you control over both incoming and outgoing data streams. With a proficient team of analysts, data engineers, data scientists, and consultants, Invenna possesses a wealth of experience in handling customer insights across multiple sectors. Through Invenna Engage, you can seamlessly connect with your customers through both digital and traditional channels, simplifying campaign creation significantly. By leveraging triggers or events, you can respond to the unique requirements of each customer in real-time, thereby boosting engagement and satisfaction. Adopting this integrated strategy not only optimizes your operations but also enhances the overall experience your customers have with your brand. This commitment to a unified data approach is vital for staying competitive in today's data-driven landscape.

Media

Media

Integrations Supported

Sophi Paywall

Integrations Supported

CanopyDeploy

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€2,500 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Mather

Date Founded

2002

Company Location

United States

Company Website

www.mathereconomics.com/mather-activation-platform/

Company Facts

Organization Name

Invenna

Date Founded

2021

Company Location

Netherlands

Company Website

invenna.nl/en/platform/features

Categories and Features

Categories and Features

AML

Not specified

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