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Connect with customers in their desired settings while uniting diverse stakeholders throughout the media lifecycle via an integrated platform that provides crucial solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is intricately woven into the media landscape through its APIs and bi-directional connections, all underpinned by a thorough omnichannel data warehouse, guaranteeing unmatched visibility, control, and efficiency for advertising across various channels. Essential data is made available exactly when and where it is most beneficial, facilitating timely decisions. Leverage a solid framework of normalized data that can be strategically utilized throughout the campaign lifecycle, significantly improving decision-making processes. Enjoy a fluid end-to-end workflow for extensive omnichannel purchasing, whether it involves digital or traditional media, direct buys or programmatic methods, and covering both open and closed ecosystems. Implement a standardized workflow that effectively manages all campaign components, alongside custom media accounting solutions that streamline global spending and boost operational efficiency. By harnessing the platform's capabilities, stakeholders are empowered to make knowledgeable decisions that propel success in their advertising initiatives, ultimately leading to measurable outcomes and enhanced ROI.
What is Google Display & Video 360?
Boost your operational effectiveness with a robust campaign management system designed specifically for large enterprises, seamlessly integrating aspects such as media planning, creative development, and performance monitoring all within a single platform.
Facilitate cooperation among your creative, analytics, television, and digital teams through a unified solution that promotes insight sharing, streamlines workflows, and enhances your access to vital data.
Leverage a centralized resource to gather comprehensive audience insights, ensuring that your messaging is precisely directed toward the right demographics.
Employ advanced machine learning techniques to automate essential functions like bidding and optimization, enabling you to swiftly adjust to customer needs and shifts in the market landscape.
Achieve in-depth visibility into your spending and accurately monitor the placement of your advertisements, granting you greater control through Display & Video 360.
By utilizing Display & Video 360, you can tap into a suite of crucial end-to-end campaign management tools, such as creative workspaces and automated bidding, designed to foster rapid insights, improve collaboration, and deliver remarkable results.
Integrating these capabilities allows you to pivot your marketing strategies with greater agility, ultimately enhancing the effectiveness of your campaigns significantly.
In this fast-paced environment, staying adaptable is essential for maintaining competitive advantage and driving growth.
Integrations Supported
Google Analytics
Google Marketing Platform
5X
Accutics
Adloox
Caramel
Decentriq
Google Ad Exchange (AdX)
Google Ads Data Hub
Innovid
Integrations Supported
Google Analytics
Google Marketing Platform
5X
Accutics
Adloox
Caramel
Decentriq
Google Ad Exchange (AdX)
Google Ads Data Hub
Innovid
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Mediaocean
Date Founded
2012
Company Location
United States
Company Website
www.mediaocean.com/ca/products/lumina
Company Facts
Organization Name
Date Founded
1998
Company Location
United States
Company Website
marketingplatform.google.com/about/display-video-360/
Categories and Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization