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What is Meltwater?

Meltwater is an AI-powered media intelligence, social listening, and marketing analytics platform that helps organizations monitor public conversations, manage media relationships, and evaluate brand performance. The software aggregates information from online news publications, social media networks, blogs, forums, review sites, podcasts, print publications, and television and radio broadcasts. Its media monitoring capabilities identify brand mentions, track press coverage, evaluate estimated audience reach, and measure share of voice against competitors. Social listening tools analyze conversations across Instagram, TikTok, Facebook, LinkedIn, YouTube, Reddit, X, and other regional and international platforms. AI-powered sentiment analysis, topic classification, and trend detection help communications teams understand changing consumer attitudes and identify emerging risks or opportunities. Meltwater's AI assistant, Mira, supports conversational analysis, automated summaries, research workflows, and the interpretation of complex media and marketing datasets. Media relations capabilities include journalist discovery, searchable contact profiles, personalized email outreach, press release distribution, and reporting on media engagement. Its influencer marketing tools enable organizations to identify creators, evaluate audience demographics, coordinate partnerships, manage campaigns, and measure influencer marketing results. Consumer intelligence capabilities provide audience segmentation, competitive benchmarking, trend forecasting, and analysis of customer preferences across digital channels. Meltwater also offers AI visibility tracking to monitor how organizations and competitors are represented in AI-generated answers from platforms such as ChatGPT, Gemini, Claude, and Perplexity.

What is AIM Insights?

Perform a comprehensive analysis of your brand's online activity over the last 12 hours, days, weeks, or months, focusing on interactions in eight different languages, including a dozen Arabic dialects. Evaluate the virality of your brand while distinguishing between earned media and owned media. Monitor the digital presence of your competitors to identify what sets them apart from your brand. Discover the types of content that yield the highest engagement for your competitors and consider the elements that drive customer interactions. Ascertain which topics resonate most with your audiences and rank these from highest to lowest engagement. Collect insights on your brand's performance based on how frequently you post—whether it's hourly, daily, weekly, or monthly. Create distinct groups for your campaigns to assess the effectiveness of each initiative across various platforms. Maintain the flexibility to adapt your campaigns by editing, deleting, or adding posts as required. Centralize the management of different marketing efforts for streamlined oversight. Share key performance metrics like impressions, clicks, conversions, engagement rates, and cost per acquisition (CPA), while also exploring innovative strategies that could boost your overall results. Additionally, continually refine your approach based on the evolving landscape of digital marketing to ensure sustained growth and engagement.

Media

Media

Integrations Supported

Videoma Intelion
Audiense
Caliber
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Mira
Netino
Rippling
Semeon Analytics
Supermetrics

Integrations Supported

API Availability

API Availability

Pricing Information

Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.

Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Meltwater Group

Date Founded

2001

Company Location

United States

Company Website

www.meltwater.com

Company Facts

Organization Name

AIM Technologies

Date Founded

2018

Company Location

United States

Company Website

www.aimtechnologies.co/insights/

Categories and Features

AI Review Management

Not specified

Audience Intelligence

Not specified

Blogger Outreach

Not specified

Brand Monitoring

Not specified

Influencer Marketing

Not specified

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

PR Analytics

Not specified

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Reputation Management

Social Media Metrics
Social Media Monitoring

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection

Social Media Management

Brand Tracking
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Post Scheduling

Social Media Monitoring

Competitive Analysis
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Brand Monitoring

Not specified

Social Listening

Not specified

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