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What is Meltwater?

Meltwater is an AI-powered media intelligence, social listening, and marketing analytics platform that helps organizations monitor public conversations, manage media relationships, and evaluate brand performance. The software aggregates information from online news publications, social media networks, blogs, forums, review sites, podcasts, print publications, and television and radio broadcasts. Its media monitoring capabilities identify brand mentions, track press coverage, evaluate estimated audience reach, and measure share of voice against competitors. Social listening tools analyze conversations across Instagram, TikTok, Facebook, LinkedIn, YouTube, Reddit, X, and other regional and international platforms. AI-powered sentiment analysis, topic classification, and trend detection help communications teams understand changing consumer attitudes and identify emerging risks or opportunities. Meltwater's AI assistant, Mira, supports conversational analysis, automated summaries, research workflows, and the interpretation of complex media and marketing datasets. Media relations capabilities include journalist discovery, searchable contact profiles, personalized email outreach, press release distribution, and reporting on media engagement. Its influencer marketing tools enable organizations to identify creators, evaluate audience demographics, coordinate partnerships, manage campaigns, and measure influencer marketing results. Consumer intelligence capabilities provide audience segmentation, competitive benchmarking, trend forecasting, and analysis of customer preferences across digital channels. Meltwater also offers AI visibility tracking to monitor how organizations and competitors are represented in AI-generated answers from platforms such as ChatGPT, Gemini, Claude, and Perplexity.

What is AuraWatcher?

AuraWatcher is an innovative AI tool that tracks reputations by scrutinizing the comment sections of public social media profiles, particularly on TikTok, to proactively detect potential reputation risks before they can escalate. Instead of just using keyword matching, it employs a sophisticated language model that grasps subtleties such as sarcasm, irony, and colloquial language, enabling it to classify comments into various types of threats including harassment, legal implications, boycott triggers, and physical dangers, while also assigning a severity score on a scale from 1 to 100 based on factors like impact, reach, and speed of dissemination. The tool includes surge detection capabilities to identify organized attacks and can differentiate between new hostility and previously existing comments that have re-emerged. Users can effortlessly add any public profile by inputting the handle, eliminating the need for login details or password disclosures, and the system monitors recent posts at set intervals, prioritizing the most critical comments. If the activity surpasses thresholds defined by the user, alerts are promptly dispatched via email, browser notifications, or Telegram, accompanied by clear and concise summaries. Moreover, a user-friendly dashboard offers valuable insights into trends, ongoing alerts, resolution times, and the monitoring status of each profile. For agencies and larger organizations, premium tiers provide advanced functionalities, including the management of multiple profiles, collaboration features for teams, and integration options with custom systems, which ensures thorough and effective reputation management across a wider array of profiles. By adopting this comprehensive strategy, users are empowered to effectively stay ahead of potential reputation challenges and mitigate risks proactively. This proactive monitoring and analysis not only enhance awareness but also foster a more resilient online presence.

Media

Media

No images available

Integrations Supported

Videoma Intelion
Audiense
Caliber
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Mira
Netino
Rippling
Semeon Analytics
Supermetrics

Integrations Supported

TikTok

API Availability

API Availability

Pricing Information

Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.

Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.

Pricing Information

$49/month
Free Trial Offered?

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS
On-Prem

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

Meltwater Group

Date Founded

2001

Company Location

United States

Company Website

www.meltwater.com

Company Facts

Organization Name

AuraWatcher

Date Founded

2026

Company Location

Poland

Company Website

aurawatcher.com

Categories and Features

AI Review Management

Not specified

Audience Intelligence

Not specified

Blogger Outreach

Not specified

Brand Monitoring

Not specified

Influencer Marketing

Not specified

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

PR Analytics

Not specified

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Reputation Management

Social Media Metrics
Social Media Monitoring

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection

Social Media Management

Brand Tracking
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Post Scheduling

Social Media Monitoring

Competitive Analysis
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

AI Review Management

Not specified

Reputation Management

Not specified

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