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What is Meltwater?

Meltwater is an intelligence platform designed for PR, communications, and marketing teams that need to understand media coverage, social conversations, AI visibility, and brand impact in one place. The platform brings together global media, social channels, and AI data so organizations can see the full picture behind reputation, campaigns, competitors, and market narratives. Meltwater supports media intelligence for tracking global coverage in real time and turning headlines into insight. Its social listening capabilities help teams capture conversations, analyze sentiment, and spot shifts before they affect the brand. AI Visibility Tracking helps organizations understand how AI platforms portray their brand and influence discovery. Media relations tools help PR teams find journalists, personalize outreach, distribute messages, and prove communications impact. Influencer marketing capabilities help teams identify creators, manage partnerships, and measure results. Meltwater AI powers workflows across the platform by filtering data, generating summaries, detecting emerging risks, producing alerts, and turning signals into ready-to-share insights. Reporting and analytics help teams connect coverage, conversations, campaign activity, competitor signals, reach, impressions, engagement, and outcomes into credible stories for leadership. The platform supports more than 240 languages, ingests more than 1.3 billion documents daily, and delivers more than one million alerts daily for organizations worldwide. By combining media intelligence, social listening, AI visibility tracking, PR reporting, influencer marketing, automated alerts, executive dashboards, and AI-powered analysis, Meltwater helps teams guide decisions and prove impact.

What is BrandBastion?

BrandBastion plays a crucial role in enhancing listening and responsiveness across social media channels, with the goal of boosting both sales and brand reputation by enabling you to understand your audience's preferences and react suitably during pivotal moments. The platform proficiently filters detrimental comments—including spam, discriminatory language, and attacks on your brand—according to your customized moderation settings. Furthermore, it provides notifications for pressing issues, such as sudden increases in negative sentiment or unexpected events that necessitate prompt attention. By analyzing social media engagement, BrandBastion allows you to assess the effectiveness of your advertisements and organic content, uncovering harmful remarks, threats, and rival promotions that could influence your brand's image. It also seeks out engagement opportunities by addressing customer questions, complaints, and feedback, while drawing attention to urgent matters like technical difficulties and negative perceptions that could harm your brand's reputation. Ultimately, BrandBastion arms you with critical insights and optimization recommendations, ensuring your social media strategies are not only resilient but also positioned for long-term success. With its comprehensive tools, you can confidently navigate the complexities of social media interactions and enhance your overall brand communication.

Media

Media

Integrations Supported

Videoma Intelion
Audiense
Caliber
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Netino
Rippling
Semeon Analytics
Supermetrics

Integrations Supported

Dataddo
Facebook
Facebook Messenger
Instagram
X (Twitter)
YouTube

API Availability

API Availability

Pricing Information

Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.

Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Meltwater Group

Date Founded

2001

Company Location

San Francisco

Company Website

www.meltwater.com

Company Facts

Organization Name

BrandBastion

Date Founded

2013

Company Location

Finland

Company Website

www.brandbastion.com

Categories and Features

AI Review Management

Not specified

Audience Intelligence

Not specified

Blogger Outreach

Not specified

Brand Monitoring

Not specified

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

PR Analytics

Not specified

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Reputation Management

Social Media Metrics
Social Media Monitoring

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection

Social Media Management

Brand Tracking
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Post Scheduling

Social Media Monitoring

Competitive Analysis
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Sentiment Analysis

Not specified

Social Media Management

Customer Engagement
Reporting/Analytics

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