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What is Merchant Magic?

Merchant Magic POS serves as a comprehensive point-of-sale solution tailored specifically for the firearms industry, ensuring adherence to ATF regulations. This software significantly improves operational productivity by managing a range of functions such as sales, refunds, layaways, special orders, trades, direct purchases, consignments, FFL transfers, and purchase orders. It simplifies item entry through the use of barcode scanning or a touch screen interface, featuring user-configurable buttons for efficient transactions; it also permits the scanning of driver's licenses for quick customer integration. The system adeptly tracks retail, online, gun show, and event sales, with customer notes easily accessible right at the point of sale. In addition to integrated credit card processing and an in-built training module, it includes a robust gunsmithing feature that enhances its overall functionality. Security protocols are firmly established to ensure that employees only access the necessary areas relevant to their roles. Other notable features comprise gun trace capabilities, the ability to associate images with products and customers, receiving alerts for allocations, and functionality across multiple Windows-based PCs within a local network. This software streamlines inventory management while also delivering critical insights essential for informed decision-making within the firearms sector, ultimately aiding businesses in navigating their operational challenges more effectively. Its user-friendly design and extensive features make it an invaluable tool for any firearms retailer looking to enhance their business practices.

What is Logbooks for Guns?

Logbooks for Guns is record-keeping software for Federal Firearms Licensees: dealers, C&R collectors, manufacturers and importers. Built by a working dealer and in use since 2011, it has logged more than a million firearm transactions. It keeps the acquisition and disposition (A&D) bound book in the browser, completes ATF Form 4473 on a tablet or computer and records the NICS response, and keeps the original entry and the reason for every correction. The complete book exports for an ATF inspection. Barcode scanning, separate books for consignment, gunsmithing, pawn or NFA, per-user permissions, spreadsheet import, and a REST API with webhooks are part of every plan. Dealer tiers by annual acquisitions start at $8 a month; collectors, manufacturers and importers have their own plans, each with a 30-day trial.

Media

Media

Integrations Supported

Integrations Supported

QuickBooks Online

API Availability

API Availability

Has API

Pricing Information

$200 per month

Pricing Information

$8 per month
All prices in USD per month; price per month with yearly billing in brackets; cap = acquisitions per year.
Dealer plans:
Starter $8 ($6.67), cap 100
Basic $18 ($15), cap 500
Standard $28 ($23.33), cap 1,000
Professional $40 ($33.33), cap 2,500
Business $65 ($54.17), cap 5,000
Enterprise $85 ($70.83), cap 10,000
Enterprise Plus $130 ($108.33), cap 25,000
Other plans (no acquisition cap):
Collector $30 ($25)
Manufacturer $60 ($55)
Importer $60 ($55)
30-day free trial. No free version.
Free Trial Offered?

Supported Platforms

SaaS
Windows

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Cervelle

Date Founded

2000

Company Location

United States

Company Website

www.cervellesoftware.com/pos

Company Facts

Organization Name

Blue Aeris

Date Founded

2011

Company Location

United States

Company Website

www.logbooksforguns.com

Categories and Features

Firearms

Not specified

Point of Sale

Not specified

Categories and Features

Firearms

Audit Trail
Barcode Scanning / Printing
Electronic 4473
Electronic Bound Book
FFL

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