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What is MerchantFlow?

MerchantFlow acts as an analytical tool centered on enhancing profitability for businesses utilizing Shopify and WooCommerce. By amalgamating key financial aspects such as revenue, cost of goods sold (COGS), landed expenses, fulfillment costs, third-party logistics (3PL), advertising budgets, payment processing charges, and overall operational expenditures, it effectively uncovers the true profit at the levels of individual stores, orders, and products. The platform features a real-time dashboard that delivers in-depth reports on profit and loss, blended return on ad spend (ROAS), advertising expenditures, assessments of product viability, and cohort analyses. Additionally, MerchantFlow integrates flawlessly with advertising networks like Meta, Google, TikTok, and Snapchat, facilitating comprehensive reporting that encompasses both e-commerce and marketing metrics. This integration not only bolsters visibility but also enables brands to make strategic decisions grounded in a complete understanding of their financial landscape. Furthermore, the use of MerchantFlow can lead to improved resource allocation and enhanced marketing strategies for sustained growth.

What is Faro Insights?

Faro Insights offers a seamless integration with your Shopify store, equipping you with two vital features: A dynamic dashboard that highlights essential metrics, including net revenue, total orders, average order value (AOV), unique customers, top-selling products, geographic distribution, margin tracking (which encompasses cost of goods sold, returns, and shipping), abandoned cart data, and UTM attribution—alongside month-over-month and year-over-year comparisons to aid in analysis. Moreover, it generates a weekly report powered by AI, which is based on your store's data and is divided into three clear sections: - Recent changes - Their implications - Suggested actions Eliminate the inconvenience of dealing with CSV file exports and the confusion that comes with sales variations. With Faro Insights, you gain clear, actionable insights delivered weekly in a format that is easy to comprehend. This tool is tailored for small Shopify merchants who may not have access to an analytics team, yet still need to make informed decisions on a weekly basis, enhancing their overall decision-making efficiency. In doing so, it empowers these merchants to confidently navigate their business landscape.

Media

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Media

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Integrations Supported

Shopify
WooCommerce

Integrations Supported

Shopify

API Availability

API Availability

Pricing Information

$49/month
Free Trial Offered?

Pricing Information

€29/month
€29/month. 14-day free trial, no credit card required.
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

MerchantFlow

Date Founded

2025

Company Location

Australia

Company Website

merchantflow.ai

Company Facts

Organization Name

Faro Insights

Date Founded

2026

Company Location

Italy

Company Website

www.faroinsights.app/

Categories and Features

eCommerce Analytics

Not specified

Categories and Features

eCommerce Analytics

Not specified

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