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What is Merciv?

Merciv acts as a sophisticated consumer intelligence platform that harmoniously merges your internal datasets with external insights, creating a dynamic and verified source of truth that empowers teams to quickly respond to any questions related to their consumers and brand. It brings together four unique knowledge sources: internal materials such as research documents, presentations, and spreadsheets, as well as platforms like Snowflake, Looker, and SharePoint; external signals from social media, reviews, search trends, competitive activities, and pricing information; syndicated data from entities like NielsenIQ, Circana, and Mintel; along with Merciv's own proprietary product and category data. The platform utilizes an advanced knowledge graph, hybrid retrieval systems, and the capability to run code within spreadsheets, which guarantees that the provided answers are both precise and based on reliable sources. Organizations leverage Merciv for a variety of functions, including evaluating consumer perceptions, performing sentiment and complaint analyses at the SKU level, collecting competitive intelligence, tracking emerging trends, conducting in-depth research, formulating data-driven personas, and producing decision-ready reports, briefs, and presentations. Each response generated is meticulously cited and permission-aware, crafted to be auditable in compliance with standards such as SOC 2 Type II, while incorporating tenant isolation, enabling zero-training, and facilitating SSO/SCIM for smooth access management. Notably, Merciv also offers customizable dashboards and user-friendly interfaces, allowing teams to tailor their insights according to their specific needs and priorities. With Merciv, organizations are empowered to confidently navigate the intricate landscape of consumer intelligence, ensuring they are armed with the most dependable and comprehensive insights available.

What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

Media

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Media

Integrations Supported

Looker
Microsoft SharePoint
Snowflake

Integrations Supported

Acxiom InfoBase
OMI
Sharpr

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

Merciv

Date Founded

2024

Company Location

United States

Company Website

merciv.com

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Categories and Features

Market Intelligence

Not specified

Market Research

Not specified

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

Market Intelligence

Not specified

Market Research

Not specified

Marketing Analytics

Not specified

Media Planning

Not specified

Survey

Not specified

User Research

Not specified

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