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What is Mercura?

Mercura delivers an AI-driven configure-price-quote (CPQ) platform that is uniquely designed to address the intricate challenges faced by the manufacturing sector, enabling companies to refine their sales operations through the automation of crucial workflows. The platform boasts a robust configuration engine, dynamic product modeling, complex pricing algorithms, and impressive 2D/3D visualizations, including augmented reality, which collectively foster immersive and interactive customer experiences. Moreover, it supports the automatic creation of quotes and relevant documents, seamlessly integrates with existing CRM and ERP systems, and provides advanced analytics to monitor demand trends, configuration usage, and regional preferences. By implementing Mercura, manufacturers can significantly minimize inaccuracies in the quote-to-order process, accelerate sales cycles, increase conversion rates, enhance average selling prices, and dramatically cut down on product returns—potentially by up to 80%—while also boosting operational efficiency. In addition, its modular components, such as ESG insights and real-time sales analytics, empower strategic decision-making, allowing businesses to maintain agility in a rapidly evolving market landscape. Ultimately, Mercura's platform not only optimizes the sales process but also equips manufacturers to more effectively address customer requirements and swiftly adapt to shifting market conditions, ensuring they remain competitive. This comprehensive approach positions manufacturers for sustained growth and resilience in an ever-changing business environment.

What is Dynamics 365 Product Visualize?

Microsoft Dynamics 365 Product Visualize is a mobile app for iOS that utilizes augmented reality to enhance the sales process by promoting a faster mutual understanding between buyers and sellers. Initially launched in public preview in April 2019, this app is closely integrated with Dynamics 365 Sales, leveraging comprehensive data and workflow connections. The 2020 release wave 1 introduces a range of new features designed to empower sales professionals to provide more informative and thorough product demonstrations. Furthermore, the upgrade to the Spatial Notes system, which permits 3D model annotations, directly addresses customer feedback regarding challenges in conveying product information, including details on functionality and maintenance. This feedback is particularly relevant for manufacturers of complex machinery, who often face lengthy sales cycles and intricate technical details that can overwhelm potential customers. By tackling these issues head-on, Dynamics 365 Product Visualize seeks to simplify the selling process and significantly enhance customer understanding, ultimately leading to more informed purchasing decisions. With its innovative approach, the app continues to evolve, ensuring that sales teams are equipped with the tools they need to succeed in a competitive market.

Media

Media

Integrations Supported

AutoCAD
Azumuta
Bronto Marketing Platform
GROW with SAP
HubSpot CRM
IFS Cloud
Infor CloudSuite ERP
Infor M3
Inventor
Microsoft Dynamics 365
Microsoft Dynamics 365 Business Central
Monitor ERP
My DSO Manager
Odoo
SAP Business One
SOLIDWORKS
Sage X3
Shopify
Visma eAccounting
WooCommerce

Integrations Supported

AutoCAD
Azumuta
Bronto Marketing Platform
GROW with SAP
HubSpot CRM
IFS Cloud
Infor CloudSuite ERP
Infor M3
Inventor
Microsoft Dynamics 365
Microsoft Dynamics 365 Business Central
Monitor ERP
My DSO Manager
Odoo
SAP Business One
SOLIDWORKS
Sage X3
Shopify
Visma eAccounting
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mercura

Company Location

Denmark

Company Website

mercura.io

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

learn.microsoft.com/en-us/dynamics365-release-plan/2020wave1/mixed-reality/dynamics365-product-visualize/

Categories and Features

CPQ

2D Drawing
3D Modeling
Approval Workflow
Guided Selling
Product Configurator
Proposal Generation
Quotes / Estimates
Renewal Management
Self Service Portal
eCommerce

Product Configurator

2D Drawing
3D Modeling
Analysis & Constraints
Custom Pricing Options
Inventory Management
Recommendation Engine
eCommerce

Quoting

Automated Quoting
Catalog Management
Client Portal
Contact Management
Customer Accounts
Customizable Branding
Discount Management
Forms Creation
Pricing Management
Product Configurator
Proposal Management

Categories and Features

Product Configurator

2D Drawing
3D Modeling
Analysis & Constraints
Custom Pricing Options
Inventory Management
Recommendation Engine
eCommerce

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