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What is Meridian?

Discover cutting-edge software that is setting new standards in the industry. Embrace the future with Meridian Cooperative, where our browser-based solutions guarantee unmatched dependability and flexibility. Tailored to prioritize your needs, Meridian FIS/CIS features a user-friendly, modular web architecture that allows each part to operate independently while still working harmoniously together. Boost your efficiency by accessing Meridian from any internet-connected device, whether you're working from an office or tackling tasks in the field. The true value of data is realized when it is converted into actionable insights, a concept we at Meridian fully recognize. This understanding drives us to handle intricate processes for you, delivering solutions that seamlessly integrate your data with easy-to-use reporting and tracking tools. From the central dashboard to adjustable report columns, you are empowered to leverage your essential information. Our capabilities for real-time data translate into significant cost savings for both you and your customers, enabling prompt and informed decision-making. By focusing on enhancing user experience and maximizing data utility, Meridian not only equips you for success but also fosters a culture of continuous improvement and innovation. With Meridian, you are not just keeping up with the industry; you are leading it.

What is Google Meridian?

Google Meridian is a publicly available framework for Marketing Mix Modeling (MMM) developed by Google to aid advertisers and analysts in accurately evaluating the impact of their marketing efforts across both digital and traditional channels without relying on cookies or tracking individual users. At the heart of Meridian lies a Bayesian causal-inference model that analyzes aggregated data such as expenditures, sales figures, key performance metrics, reach and frequency, geographic information, seasonal trends, and external variables to assess the incremental effects of various marketing channels like search engines, social media, video content, and offline advertising on overall performance, while also calculating return on ad spend (ROAS), response curves, and optimal budget allocations. Being an open-source resource, it provides users with full access to its methodologies and code, allowing for the customization of model parameters, data inputs, and foundational assumptions. This transparency not only builds user trust but also fosters collaboration among users to enhance and refine the model over time. Moreover, the community-driven aspect of the open-source framework facilitates ongoing contributions that can result in consistent enhancements and innovative solutions within the tool, thereby benefiting the broader marketing community. As users engage with the platform, they can share insights and best practices, further enriching the collective knowledge surrounding marketing analytics.

Media

Media

Integrations Supported

Google Ads
Google Display & Video 360

Integrations Supported

Google Ads
Google Display & Video 360

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meridian Cooperative

Date Founded

1976

Company Location

United States

Company Website

www.meridian.coop/solutions/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/meridian

Categories and Features

Utility Billing

ACH Payment Processing
Account Management
Billing & Invoicing
Cable
Collections Management
Customer Management
Electricity
Meter Management
Metered Billing
Move In / Move Out
Natural Gas
Non-Metered Billing
Online Payment Processing
Penalty / Cut-Off Processing
Rate Management
Service Call Management
Trash
Water
Work Order Management

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