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What is MeridianLink Engage?

As customer needs shift quickly in response to technological progress and an influx of new competitors, Engage equips Financial Institutions to meet the unique demands of every individual client effectively. This comprehensive solution for consumer lending, account oversight, and card marketing automation deepens your insight into customers by generating detailed profiles that highlight their specific desires and optimal timing. By facilitating revenue-driving opportunities across your organization, Engage enables you to target your audience with customized and relevant communications while tracking the impact on your financial success. Its advanced decision-making and marketing platform merges your internal data with external sources, alleviating the cumbersome tasks associated with IT data retrieval, organization, and manual marketing reports. Furthermore, it simplifies your operations and enhances the customer experience in your lending growth strategies by providing seamless integration with MeridianLink's Consumer loan origination software and MeridianLink Portal, ultimately nurturing stronger customer relationships and improving service delivery. This holistic approach not only boosts efficiency but also empowers your institution to adapt to changing market dynamics with confidence.

What is Google Meridian?

Google Meridian is a publicly available framework for Marketing Mix Modeling (MMM) developed by Google to aid advertisers and analysts in accurately evaluating the impact of their marketing efforts across both digital and traditional channels without relying on cookies or tracking individual users. At the heart of Meridian lies a Bayesian causal-inference model that analyzes aggregated data such as expenditures, sales figures, key performance metrics, reach and frequency, geographic information, seasonal trends, and external variables to assess the incremental effects of various marketing channels like search engines, social media, video content, and offline advertising on overall performance, while also calculating return on ad spend (ROAS), response curves, and optimal budget allocations. Being an open-source resource, it provides users with full access to its methodologies and code, allowing for the customization of model parameters, data inputs, and foundational assumptions. This transparency not only builds user trust but also fosters collaboration among users to enhance and refine the model over time. Moreover, the community-driven aspect of the open-source framework facilitates ongoing contributions that can result in consistent enhancements and innovative solutions within the tool, thereby benefiting the broader marketing community. As users engage with the platform, they can share insights and best practices, further enriching the collective knowledge surrounding marketing analytics.

Media

No images available

Media

Integrations Supported

Google Ads
Google Display & Video 360
MeridianLink Consumer
MeridianLink Insight
MeridianLink Mortgage
MeridianLink One
MeridianLink Opening

Integrations Supported

Google Ads
Google Display & Video 360
MeridianLink Consumer
MeridianLink Insight
MeridianLink Mortgage
MeridianLink One
MeridianLink Opening

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MeridianLink

Date Founded

1998

Company Location

United States

Company Website

www.meridianlink.com/products/engage/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/meridian

Categories and Features

Financial CRM

Account Alerts
Asset Management
Expense Tracking
Household Tracking
Influence Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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