MeridianLink Engage vs. Meridian

As customer needs shift quickly in response to technological progress and an influx of new competitors, Engage equips Financial Institutions to meet the unique demands of every individual client effectively. This comprehensive solution for consumer lending, account oversight, and card marketing automation deepens your insight into customers by generating detailed profiles that highlight their specific desires and optimal timing. By facilitating revenue-driving opportunities across your organization, Engage enables you to target your audience with customized and relevant communications while tracking the impact on your financial success. Its advanced decision-making and marketing platform merges your internal data with external sources, alleviating the cumbersome tasks associated with IT data retrieval, organization, and manual marketing reports. Furthermore, it simplifies your operations and enhances the customer experience in your lending growth strategies by providing seamless integration with MeridianLink's Consumer loan origination software and MeridianLink Portal, ultimately nurturing stronger customer relationships and improving service delivery. This holistic approach not only boosts efficiency but also empowers your institution to adapt to changing market dynamics with confidence.

Meridian is a sophisticated AI visibility platform that empowers brands and agencies to optimize their presence in AI-driven search, discovery, and shopping environments. As millions of consumers increasingly rely on AI assistants like ChatGPT, Perplexity, and Google AI for product recommendations, Meridian tracks and analyzes how often and in what context these AI systems mention specific brands and products. The platform provides comprehensive visibility metrics including share-of-voice, keyword trend tracking, and geographic and linguistic shifts in AI mentions over time. Through real-time monitoring and answer gap detection, Meridian helps brands quickly identify missed opportunities and content weaknesses. Its actionable recommendations and content refinement tools enable brands to improve their positioning and increase authority in AI-generated results. Meridian also offers benchmarking against industry competitors, performance analysis covering retailer dynamics and customer reviews, and detailed agent reports explaining how AI crawlers interpret brand data. The platform tracks AI attribution across multiple platforms to measure the true impact of AI-driven consumer discovery. By leveraging Meridian’s insights, brands can enhance their AI search visibility and strategically grow their market share. The solution is essential for companies aiming to stay competitive in the evolving AI-first digital landscape. Meridian transforms how businesses engage with AI-powered consumer channels to drive product awareness and sales.