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What is Merrchant?

The appeal of aftermarket parts stems from their ability to captivate car enthusiasts for a multitude of reasons. For years, these components have become a cornerstone in the automotive industry, largely because they often provide better performance and are generally more budget-friendly than original equipment manufacturer (OEM) alternatives. Aftermarket parts can lead to a notable improvement in a vehicle's capabilities, while OEM components give drivers peace of mind knowing they are using parts specifically designed for their models. Ultimately, the decision between these two choices is up to the car owner, as their preferences can differ significantly. Many enthusiasts lean towards aftermarket and performance parts because of the potential for exceptional upgrades. Crafted to meet or even surpass the standards set by manufacturers, these parts can outperform conventional OEM options. At MBGram, they regularly meet customers who are eager to enhance their vehicles, and for many, adopting performance parts is often the most effective route to take. Such enthusiasts are convinced that performance parts not only improve the driving experience but also serve as an expression of their individuality and passion for automobiles. This connection to personal identity makes the choice of parts even more meaningful in the customization journey.

What is Equip360?

GenAlpha serves as the provider for Equip360, the leading B2B eCommerce platform tailored for equipment manufacturers. Equip360 stands out as an innovative technology solution that encompasses eCommerce capabilities alongside a parts catalog that can be accessed in both 2D and 3D formats. Additionally, it provides valuable aftermarket business analytics, enhancing decision-making for its users. This comprehensive suite of tools is designed to streamline operations and drive growth for manufacturers in the competitive equipment industry.

Media

Media

Integrations Supported

Integrations Supported

Epicor Kinetic
Infor CRM
Mailchimp
Microsoft Dynamics 365
SAP Analytics Cloud
ThingWorx Navigate

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Raletta

Company Location

India

Company Website

www.merrchant.com

Company Facts

Organization Name

GenAlpha

Date Founded

2012

Company Location

United States

Company Website

genalpha.com

Categories and Features

Business Management

Not specified

Categories and Features

3D Parts Catalog

Not specified

eCommerce

CRM
Catalog Management
Data Security
Mobile Access
Multi-Store Management
Order Management
Reviews Management
Shopping Cart
Templates

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