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What is Merrill Edge?

As your investment goals shift, you can trust that we will be by your side every step of the way. With customized investment strategies that provide valuable insights, expert guidance, and essential tools, you have the ability to bring your investment visions to life with assurance. Communicate your financial goals to us, and our team of Merrill investment professionals will create, manage, and adapt your portfolio to meet your needs. Experience the benefits of Merrill Guided Investing online, all while receiving assistance from a dedicated advisor who is committed to your success. Your investment holdings may qualify you for Preferred Rewards benefits and pricing discounts, significantly enhancing your overall financial journey. Those who participate in the program enjoy numerous advantages, including bonuses on credit card rewards, reduced rates on home and auto loans, the elimination of monthly account fees, and much more. As your life circumstances evolve, Merrill continuously adapts to your changing requirements, providing the guidance, insights, and tools necessary to seize every opportunity, no matter what your future goals entail. By collaborating with us, you can feel more empowered and equipped to tackle the intricacies of investing with confidence and clarity as you pursue financial success. This partnership ensures that you are not just a participant in the market, but an informed and active player ready to make the most of your investments.

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

Utluna
ADP Workforce Now
Ascentis
Bennie
Chartlog
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Taiki
Workday Financial Management
Workday HCM

Integrations Supported

Utluna
ADP Workforce Now
Ascentis
Bennie
Chartlog
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Taiki
Workday Financial Management
Workday HCM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Merrill Edge

Date Founded

2010

Company Location

United States

Company Website

www.merrilledge.com

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

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