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What is Metrilo?

Presenting a dynamic growth platform tailored for eCommerce businesses, Metrilo combines eCommerce analytics, customer relationship management (CRM), and email marketing solutions to boost customer loyalty and facilitate sustainable expansion. With Metrilo's sophisticated customer retention analytics, you can gain valuable insights into the customer journey, helping you foster proactive interactions with your audience. By pinpointing the campaigns and products that build customer devotion, you can effectively increase repeat sales. The platform also prepares you to navigate seasonal trends and typical sales cycles, providing you with in-depth behavioral data to inform your decisions. Metrilo organizes customers into distinct cohorts based on their initial engagements, including purchases, timing, and marketing campaigns, while continuously monitoring their loyalty over time. This detailed tracking uncovers which products and initiatives enhance customer lifetime value and identifies those that attract only one-time shoppers. Moreover, it offers essential insights regarding the timing of repeat purchases and when customers might stop buying, which enables you to refine your email marketing efforts. By leveraging the insights from Metrilo, you can create more targeted marketing campaigns that truly connect with your customer base. Ultimately, Metrilo equips you with the tools necessary to drive informed marketing decisions and achieve long-term success in the eCommerce landscape.

What is MerchantFlow?

MerchantFlow acts as an analytical tool centered on enhancing profitability for businesses utilizing Shopify and WooCommerce. By amalgamating key financial aspects such as revenue, cost of goods sold (COGS), landed expenses, fulfillment costs, third-party logistics (3PL), advertising budgets, payment processing charges, and overall operational expenditures, it effectively uncovers the true profit at the levels of individual stores, orders, and products. The platform features a real-time dashboard that delivers in-depth reports on profit and loss, blended return on ad spend (ROAS), advertising expenditures, assessments of product viability, and cohort analyses. Additionally, MerchantFlow integrates flawlessly with advertising networks like Meta, Google, TikTok, and Snapchat, facilitating comprehensive reporting that encompasses both e-commerce and marketing metrics. This integration not only bolsters visibility but also enables brands to make strategic decisions grounded in a complete understanding of their financial landscape. Furthermore, the use of MerchantFlow can lead to improved resource allocation and enhanced marketing strategies for sustained growth.

Media

Media

No images available

Integrations Supported

Shopify
WooCommerce
Magento
Shopaccino

Integrations Supported

Shopify
WooCommerce
Magento
Shopaccino

API Availability

Has API

API Availability

Has API

Pricing Information

$119 per month
Free Version
Free Trial Offered?

Pricing Information

$49/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Metrilo

Date Founded

2014

Company Location

Bulgaria

Company Website

www.metrilo.com

Company Facts

Organization Name

MerchantFlow

Date Founded

2025

Company Location

Australia

Company Website

merchantflow.ai

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Categories and Features

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