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What is Metrixa?

Access, customize, and disseminate vital marketing analytics and insights that are essential for your team's strategic decision-making. Metrixa partners with you to design and execute digital marketing strategies that aim to optimize return on investment (ROI) across all paid channels, thereby facilitating business growth. Evaluate the effectiveness of your Google Ads accounts and uncover tactics to improve your ROI. A dedicated marketing specialist from Metrixa will assess your campaign performance and provide tailored recommendations for improvement. Convert your cross-channel marketing data into informative reports and dashboards quickly and effortlessly. By utilizing our innovative technology, our expert team of data scientists, analysts, and marketing professionals can transform your marketing data into actionable insights that not only enhance your return on investment but also drive business success. The realm of digital marketing is continuously shifting, necessitating ongoing adaptation and creativity to maintain a competitive edge. By embracing these industry changes, you can unlock significant benefits that elevate your marketing initiatives and overall performance in the market. In this fast-paced environment, staying ahead is not just advantageous but essential for enduring success.

What is Beckon?

Beckon, known as The Source of Truth for Marketingâ„¢, is an essential solution for data management, reporting, and analytics that global brands depend on for informed strategic decision-making. Designed specifically for marketers seeking to maximize their data's potential, Beckon allows users to pinpoint successful strategies, allocate resources wisely, boost ROI, and highlight marketing's impact on overall business performance. Users can uncover and disseminate critical insights through engaging storytelling dashboards, performance scorecards, and vibrant visualizations. The platform ensures automated data management, offers comprehensive performance visibility across multiple channels, provides omnichannel analytics, and features real-time dashboards and scorecards, along with key marketing KPIs. By promoting data-driven decisions that encourage growth, Beckon caters to the diverse needs of marketers, which cannot be met by simply checking off a box. The suite encompasses vital functionalities such as data aggregation, ETL processes, governance, taxonomy creation and normalization, alongside data cleansing and validation, analytics, visualization, reporting, scorecarding, collaboration, and strategic planning, rendering it an essential asset in the contemporary marketing environment. Ultimately, Beckon equips marketers to adeptly handle the intricacies of their data while achieving significant results, thus enabling them to foster a more proactive and insightful marketing approach. In doing so, it transforms how marketing teams engage with data, enhancing their overall effectiveness and alignment with business objectives.

Media

Media

Integrations Supported

Fone Dynamics

Integrations Supported

AdRoll
Adobe Marketo Engage
Basecamp
Brightcove
Chartbeat
Desktop.com
Eloqua
Facebook
Google Analytics
HubSpot Marketing Hub
LinkedIn
Mailchimp
Metric Insights
Mixpanel
Salesforce
Salesforce Marketing Cloud Account Engagement
Webtrends
WordPress
X (Twitter)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Online Training

Company Facts

Organization Name

Metrixa

Date Founded

2004

Company Location

Australia

Company Website

www.metrixa.com

Company Facts

Organization Name

Beckon

Company Location

United States

Company Website

www.beckon.com

Categories and Features

Web Analytics

Campaign Management

Categories and Features

Business Intelligence

Not specified

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