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Access, customize, and disseminate vital marketing analytics and insights that are essential for your team's strategic decision-making. Metrixa partners with you to design and execute digital marketing strategies that aim to optimize return on investment (ROI) across all paid channels, thereby facilitating business growth. Evaluate the effectiveness of your Google Ads accounts and uncover tactics to improve your ROI. A dedicated marketing specialist from Metrixa will assess your campaign performance and provide tailored recommendations for improvement. Convert your cross-channel marketing data into informative reports and dashboards quickly and effortlessly. By utilizing our innovative technology, our expert team of data scientists, analysts, and marketing professionals can transform your marketing data into actionable insights that not only enhance your return on investment but also drive business success. The realm of digital marketing is continuously shifting, necessitating ongoing adaptation and creativity to maintain a competitive edge. By embracing these industry changes, you can unlock significant benefits that elevate your marketing initiatives and overall performance in the market. In this fast-paced environment, staying ahead is not just advantageous but essential for enduring success.
What is Beckon?
Beckon, known as The Source of Truth for Marketing™, is an essential solution for data management, reporting, and analytics that global brands depend on for informed strategic decision-making. Designed specifically for marketers seeking to maximize their data's potential, Beckon allows users to pinpoint successful strategies, allocate resources wisely, boost ROI, and highlight marketing's impact on overall business performance. Users can uncover and disseminate critical insights through engaging storytelling dashboards, performance scorecards, and vibrant visualizations. The platform ensures automated data management, offers comprehensive performance visibility across multiple channels, provides omnichannel analytics, and features real-time dashboards and scorecards, along with key marketing KPIs. By promoting data-driven decisions that encourage growth, Beckon caters to the diverse needs of marketers, which cannot be met by simply checking off a box. The suite encompasses vital functionalities such as data aggregation, ETL processes, governance, taxonomy creation and normalization, alongside data cleansing and validation, analytics, visualization, reporting, scorecarding, collaboration, and strategic planning, rendering it an essential asset in the contemporary marketing environment. Ultimately, Beckon equips marketers to adeptly handle the intricacies of their data while achieving significant results, thus enabling them to foster a more proactive and insightful marketing approach. In doing so, it transforms how marketing teams engage with data, enhancing their overall effectiveness and alignment with business objectives.
Integrations Supported
AdRoll
Adobe Marketo Engage
Basecamp
Brightcove
Chartbeat
Constant Contact
Desktop.com
Facebook
Fone Dynamics
Google Analytics
Integrations Supported
AdRoll
Adobe Marketo Engage
Basecamp
Brightcove
Chartbeat
Constant Contact
Desktop.com
Facebook
Fone Dynamics
Google Analytics
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Metrixa
Date Founded
2004
Company Location
Australia
Company Website
www.metrixa.com
Company Facts
Organization Name
Beckon
Company Location
United States
Company Website
www.beckon.com
Categories and Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Categories and Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics