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What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, functions as a marketing platform within the expansive Microsoft Search Network. This service enables companies to interact with individuals who are actively searching for the products or services they offer. With an impressive 5.9 billion searches conducted monthly on the Microsoft Search Network, advertisers have the opportunity to reach a broad audience across various geographic areas, whether targeting by country, city, or specific distances. For those already using platforms like Google Ads, shifting your advertising campaigns to Microsoft Advertising can be done seamlessly. The platform comes equipped with a variety of tools that facilitate effective campaign management, helping you to meet your advertising goals, whether that entails sticking to a predetermined budget or aiming for a specific cost per acquisition. By creating a free account, you can initiate your advertising journey with any budget you desire, only paying when users interact with your advertisement. You can enhance your return on investment by experimenting with different keywords, adjusting your bids, and optimizing the timing of your ads. Furthermore, you can set daily budgets or tweak your expenditures as necessary to maximize the effectiveness of your advertising efforts. This flexibility ensures that you can adapt your advertising strategy to meet changing business needs and market conditions.

What is Kontext?

Kontext emerges as the leading advertising platform tailored specifically for GenAI applications, utilizing advanced large language models to forge innovative, native advertisement formats seamlessly integrated within AI-driven chatbots and virtual assistants. This platform offers advertisers the opportunity to tap into an astonishing volume of over a billion daily impressions, coupled with a strong growth trajectory of around 20% monthly, while its cost-per-thousand impressions (CPM) begins at an exceptionally low $3, making it an appealing choice compared to traditional digital advertising methods. With engagement metrics on the rise, advertisements enjoy impressive click-through rates that range from 3% to 5%, as well as improved performance indicators, boasting cost per acquisition (CPA) or cost per install (CPI) metrics that are 2 to 4 times more effective. It collaborates with a wide variety of publishers, including AI search engines, entertainment apps featuring virtual characters, social chat platforms, and customer service or sales bots. Additionally, its sophisticated targeting capabilities address a broad spectrum of industries, such as digital entertainment, e-commerce, health and wellness, productivity, travel, and sports and fitness, ensuring that advertisers can effectively connect with their target audiences. This strategic advantage enables Kontext to sustain its competitive position within the fast-changing digital advertising arena. As it continues to evolve, Kontext is poised to further enhance its offerings and deepen its impact on the advertising landscape.

Media

Media

Integrations Supported

800.com
Adchieve
BeMob
CedCommerce
ClickCease
Contact Cloud
Delacon
Invoca
Kuma Agents
LumenAd
MINT
Microsoft Customer Experience Platform
Microsoft Invest
Mozart Data
Shown
TROCCO
TrueProfit
Weld
adcrafter

Integrations Supported

Amazon

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

ads.microsoft.com

Company Facts

Organization Name

Kontext

Date Founded

2024

Company Location

United States

Company Website

www.kontext.so/advertisers

Categories and Features

Advertising

Not specified

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Advertising

Not specified

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