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What is Microsoft Clarity?

Discover the desires of your audience with Microsoft Clarity, a complimentary tool designed to visualize user behavior on the web. Clarity seamlessly integrates with Google Analytics, offering insights that go beyond mere numbers to truly animate your data. This user-friendly tool provides a wealth of features that illustrate how actual visitors interact with your site, including: Heatmaps: Instantly identify the most engaging areas on your page and monitor your visitors' scrolling behavior with Clarity's dynamic heatmaps. Session Recordings: Understand what works, identify areas for improvement, and experiment with fresh concepts by reviewing valuable recordings highlighted by Clarity. Easily identify user frustrations through our innovative rage clicks, dead clicks, and quick backs filters. Clarity is capable of accommodating even the most extensive websites, processing over 1 petabyte of data without compromising site performance. Eliminate uncertainty and gain deeper insights. Experience Clarity today. With no sampling involved and built on an open-source foundation, it is also compliant with GDPR and CCPA regulations.

What is Fullstory?

Fullstory is a cutting-edge platform that delivers behavioral data, illuminating the underlying narratives of consumer actions. It empowers teams in product development, engineering, and data analysis to correlate sentiment signals with various data sources to craft optimal strategies. Unlike traditional web and product analysis methods, which merely identify what occurs without explaining the reasons, Fullstory equips users with immediate, actionable insights. As the sole behavioral data platform providing essential context, it enables the creation of real-time experiences that boost revenue. Furthermore, Fullstory’s behavioral analytics is primed for artificial intelligence integration, utilizing first-party data that is automatically gathered, indexed, and semantically organized, thereby eliminating the need for organizations to squander time and resources on tedious data analysis. This innovative approach fosters a more efficient way for businesses to understand their customers and respond promptly to their needs.

Media

Media

Integrations Supported

Axis LMS
Google Analytics
Kameleoon
Ketch
PathPilot
Shopify
Unbounce
Visually
WordPress
Workers by Delos
Atlas
InstaRank SEO
NextUpKit

Integrations Supported

Axis LMS
Google Analytics
Kameleoon
Ketch
PathPilot
Shopify
Unbounce
Visually
WordPress
Workers by Delos
BI Book
HelpBar
Marker.io
Mixpanel
Salesforce Agentforce Service
Varify.io
Versoly

API Availability

API Availability

Has API

Pricing Information

$0
Free
Free Version

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

clarity.microsoft.com

Company Facts

Organization Name

Fullstory

Date Founded

2012

Company Location

United States

Company Website

www.fullstory.com

Categories and Features

Heatmap

Dashboard
Website Analytics

Marketing Analytics

Not specified

Web Analytics

Not specified

Categories and Features

Customer Experience

Analytics
Customer Segmentation
Dashboard
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Customer Feedback

Behavior Analytics

Digital Analytics

Not specified

eCommerce Analytics

Not specified

Heatmap

Behavioral Mapping
Dynamic Maps
Element Analytics
Website Analytics

Insight Engines

Not specified

Mobile App Analytics

Not specified

Product Analytics

Not specified

Sentiment Analysis

Not specified

Session Replay

Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

User Research

Not specified

UX

For Mobile
For Websites
Heatmaps
Screen Activity Recording
Usability Testing
User Journeys

Web Analytics

Conversion Tracking
Form Analytics
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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