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What is Microsoft Clarity?

Discover the desires of your audience with Microsoft Clarity, a complimentary tool designed to visualize user behavior on the web. Clarity seamlessly integrates with Google Analytics, offering insights that go beyond mere numbers to truly animate your data. This user-friendly tool provides a wealth of features that illustrate how actual visitors interact with your site, including: Heatmaps: Instantly identify the most engaging areas on your page and monitor your visitors' scrolling behavior with Clarity's dynamic heatmaps. Session Recordings: Understand what works, identify areas for improvement, and experiment with fresh concepts by reviewing valuable recordings highlighted by Clarity. Easily identify user frustrations through our innovative rage clicks, dead clicks, and quick backs filters. Clarity is capable of accommodating even the most extensive websites, processing over 1 petabyte of data without compromising site performance. Eliminate uncertainty and gain deeper insights. Experience Clarity today. With no sampling involved and built on an open-source foundation, it is also compliant with GDPR and CCPA regulations.

What is Kubit?

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Media

Media

Integrations Supported

Adobe Analytics
Appbrew
Atlas
Axis LMS
ClickFunnels
Copilot Checkout
DataUnlocker
Google Tag Manager
Ketch
Lightspeed365
PostCliq
Reaudit
Shopify
Squarespace
Visually

Integrations Supported

Adobe Analytics
Adjust
Google Cloud BigQuery
Leanplum
Snowplow Analytics
mParticle

API Availability

API Availability

Pricing Information

$0
Free
Free Version

Pricing Information

Kubit offers transparent, scalable pricing based on Monthly Tracked Users (MTUs), making it easy to align costs with your actual usage. All plans include unlimited events and seats—so you never have to worry about overage fees or hidden charges. With a no-code setup and native integration with your cloud data warehouse, Kubit minimizes engineering lift while accelerating time-to-insight.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

clarity.microsoft.com

Company Facts

Organization Name

Kubit

Company Location

United States

Company Website

www.kubit.ai/

Categories and Features

Heatmap

Dashboard
Website Analytics

Marketing Analytics

Not specified

Web Analytics

Not specified

Categories and Features

Customer Journey Mapping Tools

Attribution Modeling
Behavioral Analytics
Data Import / Export
Predictive Analytics

Data Modeling

Not specified

Digital Analytics

Not specified

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Website Analytics

Mobile App Analytics

Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Product Analytics

Attribution
Churn Reporting
Customer Journey Analytics
Data Export
Data History Retention
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

User Research

Not specified

Web Analytics

Conversion Tracking
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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