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What is Digital Marketing Center?

Microsoft Advertising has launched a groundbreaking platform called the Digital Marketing Center, stemming from the Microsoft Garage initiative. This innovative tool aims to support small and medium-sized businesses in managing their digital marketing initiatives, integrating not just Microsoft Advertising but also prominent advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. By consolidating these resources, the Digital Marketing Center facilitates a more cohesive marketing strategy, ultimately boosting the online visibility of these enterprises. Additionally, this platform empowers users to efficiently track their marketing performance across various channels, ensuring they can make data-driven decisions to optimize their campaigns.

What is Hashtag'd?

Our platform enables prominent global brands to gather, curate, and harness high-quality social media content shared by customers for their advertising campaigns. By seamlessly integrating user-generated content (UGC) from consumers, influencers, and innovative brand initiatives, companies can obtain content directly or via all major social media platforms. To encourage consumer engagement, brands can provide incentives, including prizes or vouchers, enhancing participation rates. You have the option to moderate content in real-time or utilize our proprietary TreasureHunterâ„¢ technology, which pinpoints the exact user-generated content you need based on six distinct criteria. Our sophisticated machine learning algorithms further enhance this process by analyzing logos and visual components. To weave consumer creativity into your advertising, acquiring permission is vital, and our comprehensive rights management solutions facilitate this efficiently. In just moments, you can send and track GDPR-compliant requests with a single click, simplifying the process significantly. From the initial setup to full execution, we are committed to ensuring the success of your UGC campaign via various support channels, such as phone, email, and live chat. Our platform is built with GDPR compliance as a priority and is fortified with HTTPS security, while participant data is protected through military-grade encryption. You can have confidence that our cloud infrastructure will adapt and scale to meet the changing needs of your campaign, guaranteeing a smooth experience as you expand. Moreover, we place a strong emphasis on user experience, making it straightforward for brands to connect with their audiences effectively, which ultimately drives better results and engagement.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)
Google Ads
Microsoft Advertising

Integrations Supported

Facebook
Instagram
X (Twitter)

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/digital-marketing-center

Company Facts

Organization Name

Xeio

Date Founded

2014

Company Location

United Kingdom

Company Website

hashtagd.net

Categories and Features

Advertising Agency

Not specified

Campaign Management

Not specified

Marketing

Not specified

Marketing Analytics

Not specified

PPC

Not specified

Categories and Features

Campaign Management

Not specified

Social Media Management

Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring

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