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What is Microsoft Invest?

Microsoft Invest serves as a progressive demand-side platform designed specifically for the dynamic realm of video advertising. It integrates a robust system focused on data-driven results, empowering users to engage audiences across multiple screens while attaining significant business goals. With an intuitive, visually-oriented approach to finding and activating deals, it grants access to exclusive premium deal catalogs along with unparalleled insights into inventory. Users can delve into specially curated catalogs derived from top-tier data providers, making it easier to effectively reach vast audiences. Boasting the capacity to connect with over a billion users, including many who may be unreachable through traditional channels, Microsoft’s expansive audience network serves as a crucial advantage. Furthermore, enhancing your confidence in campaign strategies is achievable by prioritizing relevant data prior to launching initiatives. This methodology promotes cross-channel planning, maximizes digital investments, pinpointing the ideal audience and revealing premium inventory, thereby dismantling conventional planning and buying challenges. In summary, Microsoft Invest not only streamlines the advertising process but also positions itself as an all-encompassing solution to enhance your marketing endeavors in today’s digital landscape, ultimately paving the way for more innovative advertising strategies.

What is Cadent?

The Cadent Advanced TV Platform is meticulously crafted to address the evolving dynamics of the television industry. It encompasses every phase of your workflow, from detecting target demographics and acquiring inventory to evaluating campaign performance and strategizing for future projects, ensuring optimal utilization of your media investments. Obtain valuable insights into your audience and connect with them across a multitude of viewing platforms. Improve your campaign effectiveness in real time, broaden your reach, and reduce audience overlap through sophisticated machine learning methods. Align your reporting with key performance indicators and business objectives for a deeper understanding of your success metrics. The platform streamlines the sales process and enables the deployment of data-driven campaigns across all media channels. Fully adhering to privacy regulations and functioning without cookies, the Cadent Viewer Graph precisely pinpoints TV audiences and associates them with relevant data and devices, allowing you to forge vital cross-screen connections for your brand. With the challenges of TV advertising today, Cadent offers the technology and expertise needed to enhance brand visibility, drive user engagement, and boost sales effectively. By harnessing these innovative tools, you can maintain a competitive edge in the ever-evolving advertising landscape while adapting swiftly to market changes. Embracing this platform positions your brand for sustained success amidst the complexities of modern media.

Media

Media

Integrations Supported

Affinity Solutions
Bing
Catalina
LinkedIn
Microsoft Advertising
Microsoft Edge
Placements.io

Integrations Supported

Affinity Solutions
Bing
Catalina
LinkedIn
Microsoft Advertising
Microsoft Edge
Placements.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp

Company Facts

Organization Name

Cadent

Date Founded

2005

Company Location

United States

Company Website

cadent.tv/platform/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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