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What is Minds?

Minds is a cutting-edge synthetic market research platform designed to test various concepts, messages, brands, products, and strategic hypotheses through customizable AI-driven customer panels. Users have the flexibility to define their target demographics, create structured study designs, and assess their plans before execution, enabling both qualitative and quantitative research approaches. Moreover, the platform allows for comparison across different audience segments and facilitates the exportation of collected data for additional analysis. It also supports multilingual research, provides reusable audience configurations, and includes collaborative workspaces, while ensuring secure API access and featuring a public Model Context Protocol (MCP) server to enhance agent workflows. Aimed at market researchers, insight teams, product developers, brand strategists, agencies, and entrepreneurs, Minds proves to be particularly beneficial for those seeking swift directional insights, all while keeping significant decisions subject to review and ensuring that critical findings are backed by human research. This well-rounded functionality positions it as an essential tool for professionals navigating the ever-evolving landscape of market analysis, making it a reliable companion for informed decision-making processes.

What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

Media

No images available

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$0/month, paid from $39/month
Free Version
Free Trial Offered?

Pricing Information

$59/test
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Minds AI Labs, Inc.

Date Founded

2025

Company Location

United States

Company Website

getminds.ai

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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