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What is Mintegral?

Mintegral is a cutting-edge, AI-powered platform designed for programmatic and interactive advertising. It delivers mobile advertising solutions and valuable insights for publishers and advertisers across the globe, with a strong focus on bridging the divide between Eastern and Western markets. Our mission is to support mobile publishers and advertisers in overcoming the complexities of cross-regional marketing, ultimately facilitating their ability to achieve extensive global growth. By offering comprehensive mobile marketing solutions, we cater to the needs of both mobile publishers and advertisers, striving to create enhanced advertising experiences for mobile users everywhere. As a global leader in the mobile advertising sector, Mintegral harnesses advanced AI technology to develop a complete suite of programmatic products, while also delivering innovative creative solutions tailored for mobile app publishers worldwide. Our ongoing commitment is to connect diverse audiences with relevant advertising, ensuring that all parties involved benefit from a more efficient marketing ecosystem.

What is Freestar?

Freestar functions as an advertising technology and monetization partner designed to aid digital publishers, ecommerce sites, and mobile apps in boosting their revenue through advanced programmatic header bidding and yield optimization techniques. The firm offers a robust suite of services that features a high-speed header bidding wrapper recognized for its quick bid responses and distinct flooring algorithms, a lightweight SDK for mobile app mediation, compatibility with AMP, and both client-side and server-side demand integrations, all managed via a centralized dashboard that provides real-time analytics and actionable insights at the page level. Beyond its technological capabilities, Freestar enhances its offerings with personalized account management, which includes a customized ad stack, expert assistance in ad operations, advice on traffic generation and SEO, as well as targeted yield management to streamline operations while raising CPMs and fill rates. By utilizing advanced big data analysis and machine learning techniques, Freestar consistently fine-tunes the “ideal ad stack” and applies dynamic flooring strategies to boost performance levels. This seamless blend of technology and personalized support allows publishers to concentrate on their primary business activities while effectively maximizing their advertising opportunities. Ultimately, Freestar’s approach empowers its partners to achieve greater profitability and operational efficiency in an increasingly competitive digital landscape.