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What is Mintel?

Mintel Field Services excels in customized data gathering and analysis through an extensive global network of local consumers, which significantly contributes to the development of effective sales strategies. With access to a vast pool of over 35,000 local field evaluators spanning more than 150 markets, we provide crucial on-the-ground insights that refine your sales tactics while also monitoring competitors. This deep understanding is what sets apart mere assumptions about your customers, products, and market trends from having concrete evidence that substantiates those assumptions. Insight into shelf stock is particularly important, as it illuminates the reasons behind the success of certain products compared to others that are underperforming. The cornerstone of your business's achievement is rooted in quality and consistency, ensuring that exceptional products and outstanding customer service are delivered consistently across all locations. This steadfast dedication not only bolsters your brand’s reputation but also cultivates enduring loyalty from your customers, ultimately driving long-term success and growth for your business.

What is Dataline Analytics?

We leverage data analytics to convert raw data into valuable insights for our clients. Dataline employs sophisticated statistical methods to develop customized models that cater to the unique needs of our clients. By taking a consultative stance and offering strategic marketing advice, we enable you to discern the behaviors and connections of your most lucrative customers. Recognizing that data analytics is vital for deriving insights and driving outcomes, Dataline provides a wide range of modeling solutions aimed at helping you engage with your target market effectively. In the current multi-channel environment, customer behaviors traverse various platforms, and our approach efficiently monitors this transition, connecting offline actions to digital personas. Utilizing tools such as our Audience Predictor custom modeling program and the DataLink taxonomy, you can effortlessly align your multi-channel marketing initiatives. This comprehensive approach allows you to harness the full scope of customer engagement opportunities. As a prominent source of consumer marketing intelligence, Dataline is dedicated to guiding you through the intricacies of contemporary marketing. With our cutting-edge solutions, we aim to ensure that your marketing tactics are not only impactful but also flexible enough to adapt to the shifting market landscape. Furthermore, we believe that continuous collaboration with our clients will enhance the effectiveness of these strategies over time.

Media

Media

Integrations Supported

Sharpr

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Mintel

Date Founded

1972

Company Location

United Kingdom

Company Website

www.mintel.com/field-services

Company Facts

Organization Name

Dataline

Date Founded

2000

Company Location

United States

Company Website

datalinedata.com/analytics/

Categories and Features

Market Intelligence

Not specified

Categories and Features

Market Intelligence

Not specified

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