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What is Mintel?

Mintel Field Services excels in customized data gathering and analysis through an extensive global network of local consumers, which significantly contributes to the development of effective sales strategies. With access to a vast pool of over 35,000 local field evaluators spanning more than 150 markets, we provide crucial on-the-ground insights that refine your sales tactics while also monitoring competitors. This deep understanding is what sets apart mere assumptions about your customers, products, and market trends from having concrete evidence that substantiates those assumptions. Insight into shelf stock is particularly important, as it illuminates the reasons behind the success of certain products compared to others that are underperforming. The cornerstone of your business's achievement is rooted in quality and consistency, ensuring that exceptional products and outstanding customer service are delivered consistently across all locations. This steadfast dedication not only bolsters your brand’s reputation but also cultivates enduring loyalty from your customers, ultimately driving long-term success and growth for your business.

What is Aurea FirstRain?

Unlock valuable insights into your clientele and enhance engagement through timely and impactful analytics that align with your business goals. FirstRain delivers a customized viewpoint on your customers, industry trends, strategic priorities, and competitive landscape. By breaking down the intricacies of customer actions and market trends, FirstRain gives you a competitive advantage over others in your field. This powerful Software as a Service (SaaS) analytics platform independently discovers new sales opportunities, strategic avenues for market growth, and innovative risk management techniques. Keep abreast of the latest developments, such as significant management changes, industry advancements, and key competitor insights. The "Who To Call" feature offers timely alerts on potential deal threats and accelerators, along with reasons to reach out and other crucial data. Access to this information is convenient, available through the application or via your daily email summary, ensuring you remain ahead in a fast-paced market. Furthermore, this all-encompassing tool not only aids in making educated decisions but also enables you to capitalize on emerging opportunities swiftly. With FirstRain, you can navigate the complexities of your industry with confidence and clarity.

Media

Media

Integrations Supported

Aurea CRM
Causal
SmartForm
Synoptos

Integrations Supported

Aurea CRM
Causal
SmartForm
Synoptos

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mintel

Date Founded

1972

Company Location

United Kingdom

Company Website

www.mintel.com/field-services

Company Facts

Organization Name

Aurea Software

Date Founded

2012

Company Location

United States

Company Website

www.aurea.com/library/firstrain/

Categories and Features

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

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