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What is Mintel?

Mintel Field Services excels in customized data gathering and analysis through an extensive global network of local consumers, which significantly contributes to the development of effective sales strategies. With access to a vast pool of over 35,000 local field evaluators spanning more than 150 markets, we provide crucial on-the-ground insights that refine your sales tactics while also monitoring competitors. This deep understanding is what sets apart mere assumptions about your customers, products, and market trends from having concrete evidence that substantiates those assumptions. Insight into shelf stock is particularly important, as it illuminates the reasons behind the success of certain products compared to others that are underperforming. The cornerstone of your business's achievement is rooted in quality and consistency, ensuring that exceptional products and outstanding customer service are delivered consistently across all locations. This steadfast dedication not only bolsters your brand’s reputation but also cultivates enduring loyalty from your customers, ultimately driving long-term success and growth for your business.

What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

Media

Media

Integrations Supported

Acxiom InfoBase
OMI

Integrations Supported

Acxiom InfoBase
OMI

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mintel

Date Founded

1972

Company Location

United Kingdom

Company Website

www.mintel.com/field-services

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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