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What is Mintel?

Mintel Field Services excels in customized data gathering and analysis through an extensive global network of local consumers, which significantly contributes to the development of effective sales strategies. With access to a vast pool of over 35,000 local field evaluators spanning more than 150 markets, we provide crucial on-the-ground insights that refine your sales tactics while also monitoring competitors. This deep understanding is what sets apart mere assumptions about your customers, products, and market trends from having concrete evidence that substantiates those assumptions. Insight into shelf stock is particularly important, as it illuminates the reasons behind the success of certain products compared to others that are underperforming. The cornerstone of your business's achievement is rooted in quality and consistency, ensuring that exceptional products and outstanding customer service are delivered consistently across all locations. This steadfast dedication not only bolsters your brand’s reputation but also cultivates enduring loyalty from your customers, ultimately driving long-term success and growth for your business.

What is Mimir?

Mimir functions as a digital market intelligence solution aimed specifically at the aerospace and defense sectors in the United States. This platform aggregates publicly accessible information concerning contractors, contract grants, solicitations, weapon systems, suppliers, and parts, thereby aiding teams engaged in business development and strategic planning to navigate market landscapes, uncover opportunities, evaluate competitors, and monitor supplier networks. Users can delve into market overviews and limited previews, perform searches on records related to various companies, awards, platforms, and National Stock Numbers (NSN), in addition to utilizing the Ask Mimir feature to inquire about interconnected defense data. Subscription plans offer access to more extensive research, improved data exploration options, and the ability to export data in CSV format, while team plans promote collaborative access, personalized data delivery, and support from industry analysts. The level of coverage and the relationships mapped are contingent upon the specific records and sources utilized, ensuring that each user receives a customized experience. Moreover, Mimir's intuitive interface significantly enhances the user experience, empowering teams to fully leverage their analytical capabilities and make informed decisions in a competitive environment. Ultimately, this platform stands out as a vital tool for those aiming to excel in the aerospace and defense industry.

Media

Media

No images available

Integrations Supported

Sharpr

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0
A free tier is available. Paid plans start at $199 per month for Lite and $349 per month for Professional; monthly and annual billing options are offered. Enterprise pricing is custom. A seven-day free trial is available.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

Mintel

Date Founded

1972

Company Location

United Kingdom

Company Website

www.mintel.com/field-services

Company Facts

Organization Name

Mimir Advisors

Date Founded

2026

Company Location

United Kingdom

Company Website

www.mimiradvisors.org

Categories and Features

Market Intelligence

Not specified

Categories and Features

Market Intelligence

Not specified

Military and Defense

Not specified

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