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What is MixModeler?

A new modeling platform has been developed to help marketing teams, analysts, and agencies analyze the true incremental impacts of their marketing investments across diverse channels. Unlike traditional attribution tools that rely on cookies and concentrate mainly on digital interactions, MixModeler empowers companies to evaluate the effectiveness of offline advertising strategies, including TV, radio, and outdoor campaigns, alongside their digital marketing efforts. This platform combines cutting-edge statistical methods, such as Bayesian inference and regression analysis, with an intuitive interface, allowing users without a data science background to conduct advanced marketing assessments. Users can choose to build their own custom models manually or utilize AI-driven automation, enabling them to quickly pinpoint which marketing activities are producing real business results. Additionally, MixModeler offers a variety of pricing tiers, ranging from free options designed for smaller teams to comprehensive packages suitable for larger enterprises, making high-quality marketing mix modeling accessible to organizations of all sizes. As a result, businesses can significantly improve their strategic decision-making processes and maximize the effectiveness of their marketing strategies. This adaptability ensures that companies can stay ahead in the rapidly evolving marketing landscape.

What is Animo Media Intelligence?

Animo is a cloud-based solution tailored for the assessment and enhancement of media, aimed at brand marketing teams, analytics professionals, and advertising agencies. It seamlessly blends online advertising with offline media efforts within a cooperative workspace, enabling thorough reporting, marketing mix modeling, and strategic planning across an array of channels. The platform's Online Dashboard aggregates data from diverse advertising platforms, bringing together campaign metrics such as spending, impressions, clicks, conversions, and return on investment into a cohesive interface. By utilizing online models, it estimates the influence of various channels to inform budget distribution, while its offline capabilities assess the success of television, radio, and out-of-home marketing against quantifiable business outcomes, featuring in-depth TV spot evaluations at 15-minute intervals. Moreover, its Media Planner tool empowers users to explore pre-campaign scenarios, and marketing insights can be retrieved through AI assistants using a Model Context Protocol link. The adaptable, modular structure supports both digital-only and combined online and offline measurement, positioning it as a multifaceted tool for contemporary marketing challenges. This all-encompassing strategy ensures that users are equipped to make knowledgeable decisions grounded in a complete understanding of their media performance. In an ever-evolving marketing landscape, Animo stands out by providing actionable insights that drive effective campaign strategies.

Media

No images available

Media

Integrations Supported

Integrations Supported

ChatGPT
Claude
Google Ads
Google Analytics
Google Search Console
LinkedIn Ads
Meta Ads
Model Context Protocol (MCP)
Outbrain
Snapchat Ads
Taboola
TikTok Ads
YouTube

API Availability

API Availability

Has API

Pricing Information

Free
Free Version

Pricing Information

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

MixModeler

Date Founded

2025

Company Location

United Kingdom

Company Website

mixmodeler.com

Company Facts

Organization Name

Animo

Date Founded

2023

Company Location

Israel

Company Website

animo-tech.com

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Not specified

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