Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 1 Rating

Total
ease
features
design
support

Alternatives to Consider

  • GWI Reviews & Ratings
    201 Ratings
    Company Website
  • Visual Visitor Reviews & Ratings
    251 Ratings
    Company Website
  • Adzooma Reviews & Ratings
    253 Ratings
    Company Website
  • TrafficGuard Reviews & Ratings
    89 Ratings
    Company Website
  • Code-Cube.io Reviews & Ratings
    7 Ratings
    Company Website
  • D&B Hoovers Reviews & Ratings
    1,201 Ratings
    Company Website
  • Yodeck Reviews & Ratings
    8,160 Ratings
    Company Website
  • Centrex Software Reviews & Ratings
    18 Ratings
    Company Website
  • Air Reviews & Ratings
    849 Ratings
    Company Website
  • Google Cloud BigQuery Reviews & Ratings
    2,027 Ratings
    Company Website

What is Oracle Moat?

Delve into the complexities of a brand's creative approach using Oracle Moat, an advertising intelligence platform that facilitates the examination of your competitors' creative and messaging strategies over the last three years. By analyzing these tactics, you can gain valuable insights into the current market dynamics and understand how your rivals' advertising efforts stack up against your own. With a comprehensive dataset spanning over three years, you have the ability to scrutinize a variety of advertisements, allowing you to filter and sort through the information to find exactly what you need. This analysis helps you comprehend audience engagement across different ad formats such as images, text, and videos on multiple platforms, including mobile devices. Additionally, employing heatmaps can help you discern which areas of your advertisements draw the most viewer attention. This information empowers you to make informed investment decisions and execute your campaigns with confidence. Moat allows you to forge genuine connections with audiences, effectively capture their attention, and accurately evaluate the effectiveness of your marketing initiatives. Armed with these insights, you'll not only be better positioned to innovate but also to maintain a competitive edge in a rapidly evolving marketplace, ensuring your brand remains relevant and impactful.

What is Audiense?

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Media

Media

Integrations Supported

5X
AdSupply
Bright Analytics
Celtra
Innovid
Oracle Advertising
Partnerize
Playmatic
Rivery
Smoot AI

Integrations Supported

Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/au/cx/advertising/measurement/

Company Facts

Organization Name

Audiense

Date Founded

2011

Company Location

United Kingdom

Company Website

audiense.com

Categories and Features

Advertising Agency

Campaign Management

Audience Intelligence

Not specified

Market Intelligence

Not specified

Marketing Analytics

Not specified

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Intelligence

Not specified

Influencer Marketing

Influencer Discovery
Social Media Monitoring

Market Research

Benchmarking
Data Management
Sample Management

Marketing Analytics

Social Media Metrics

Performance Marketing

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Dashboard

Popular Alternatives

Popular Alternatives

KPI6 Reviews & Ratings

KPI6

KPI6.com