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What is MobileAction?

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance.

What is Appalize?

Appalize functions as an all-encompassing workspace tailored for app store optimization (ASO), designed particularly for independent app creators, studios, agencies, and teams committed to enhancing mobile growth. This platform integrates crucial features such as keyword research, rank tracking, competitor evaluation, app metadata organization, localization, review oversight, and analytics into a unified process. Users have the ability to craft localized store entries and develop creative assets while concurrently evaluating their app's prominence across various keywords and markets, organizing key release activities, and managing their associated accounts via App Store Connect. Furthermore, the platform offers API access alongside an MCP server, allowing for the incorporation of compatible assistants and development tools into Appalize's workflows. Its extensive array of tools supports the planning, preparation, and review of improvements for mobile app listings; however, the execution of publishing tasks requires the appropriate connected account and permissions, with features varying based on the chosen plan. With such a diverse suite of functionalities, Appalize simplifies the entire ASO journey for its users, establishing itself as an indispensable asset in the competitive realm of mobile applications. Ultimately, the ability to centralize these tasks not only enhances efficiency but also empowers app developers to focus on innovation and growth.

Media

Media

No images available

Integrations Supported

Apple Search Ads
Adjust
Airbridge
App Store
AppsFlyer
Branch
Google Play
Kochava
Singular
Slack

Integrations Supported

Apple Search Ads
Claude Desktop
Cursor
Model Context Protocol (MCP)
Visual Studio Code

API Availability

API Availability

Has API

Pricing Information

$15
MobileAction offers different plans for companies at all levels.
Free Version
Free Trial Offered?

Pricing Information

$0
Free Starter: $0/month, with one tracked app, five tracked keywords, and three AI review replies per day. Paid plans offer monthly and annual billing and can be cancelled anytime.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

MobileAction

Date Founded

2013

Company Location

United States

Company Website

www.mobileaction.co

Company Facts

Organization Name

ODEL DEV

Date Founded

2025

Company Location

United States

Company Website

www.appalize.com

Categories and Features

Ad Intelligence

Not specified

App Store Optimization (ASO)

App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Keyword Research

Not specified

Mobile App Analytics

Channel Attribution
Cohort Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Categories and Features

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