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What is MobileAction?
Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise
Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels.
As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities.
Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing.
With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance.
What is Applyra?
Applyra is an innovative software solution designed specifically for app store optimization, enhancing the visibility of applications across the Apple App Store and Google Play Store. It keeps users informed with daily updates on keyword rankings, provides historical trend analysis, and offers tools for identifying high-potential keywords that can significantly improve visibility. By utilizing AI-driven recommendations, the platform delivers actionable insights that enable users to optimize their app listings and effectively elevate their search rankings. Moreover, it includes competitive analysis features, allowing users to track their performance and compare their strategies with those of other apps within the same category. The global tracking capability supports all countries and languages, providing ranking alerts and daily updates customized to meet user requirements. Additionally, Applyra offers robust data management options, including CSV export capabilities, AI inspections, niche analysis tools, and API access for developers. Users can easily link their apps through a simple search by URL or name, ensuring the preservation of historical data for informed decision-making. There is a permanent free plan, as well as an affordable tier priced at $9.99 per month, which enables unlimited keyword tracking across the two app stores. The integration of an MCP server allows Applyra to connect its data with AI coding assistants such as Claude and Cursor, thereby enhancing the platform's functionality for both developers and marketers. This comprehensive tool not only simplifies the optimization process but also empowers users to maintain a competitive edge in the ever-evolving app marketplace, making it an essential asset for anyone looking to succeed in this dynamic environment. Overall, Applyra stands out as a versatile solution that meets diverse user needs while driving app visibility and performance.
Integrations Supported
App Store
Google Play
Adjust
Airbridge
Apple Search Ads
AppsFlyer
Branch
Kochava
Singular
Slack
API Availability
API Availability
Pricing Information
$15
MobileAction offers different plans for companies at all levels.
Free Version
Free Trial Offered?
Pricing Information
$9.99/month
Applyra is priced as a single flat subscription: $9.99 per month, billed monthly in USD, with no annual commitment and no minimum term. You can cancel at any time from your account, and payment is processed securely through Stripe.
Free Version
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
24 Hour Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Company Facts
Organization Name
MobileAction
Date Founded
2013
Company Location
United States
Company Website
www.mobileaction.co
Company Facts
Organization Name
Applyra
Date Founded
2025
Company Location
France
Company Website
www.applyra.io
Categories and Features
Ad Intelligence
Not specified
App Store Optimization (ASO)
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Campaign Management
Channel Management
Event Triggered Actions
Multi-Campaign
Keyword Research
Not specified
Mobile App Analytics
Channel Attribution
Cohort Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Mobile Measurement Partners (MMP)
Not specified
Paid Search Intelligence
Not specified
Categories and Features
App Store Optimization (ASO)
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics