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What is MobileAction?

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance.

What is HappyKeywords?

HappyKeywords is a specialized app designed for Mac and iOS developers who manage their own App Store optimization strategies. It allows users to explore search keywords for the App Store across more than 50 markets while tracking their rankings, estimated demand, and competition levels. The application assesses app metadata through country-specific audits and points out areas that could benefit from improvement. Developers can easily modify and localize app titles, subtitles, and keyword inputs using familiar AI tools, and they can seamlessly transfer these changes into an App Store Connect draft without having to submit for review. In addition, the application keeps a record of edits and provides before-and-after ranking insights, featuring an AI Advisor and an MCP server that works alongside compatible coding assistants. Tailored specifically for indie developers and small app teams, it focuses on keyword exploration, conducting listing audits, localizing metadata, and managing draft updates across different App Store markets. This all-in-one tool not only simplifies the App Store optimization process but also enhances the overall efficiency of app management for its users. Ultimately, HappyKeywords serves as an invaluable resource for developers striving to improve their app's visibility and performance in the competitive App Store landscape.

Media

Media

Integrations Supported

Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Google Play
Kochava
Singular
Slack

Integrations Supported

Claude Code
Claude Desktop
Cursor
Gemini
GitHub Copilot
Grok
Model Context Protocol (MCP)
Ollama
OpenAI Codex
OpenCode

API Availability

API Availability

Has API

Pricing Information

$15
MobileAction offers different plans for companies at all levels.
Free Version
Free Trial Offered?

Pricing Information

$29 one-time
$29 one-time Early Access price through December 13, 2026 at 11:59 p.m. Pacific; lifetime license for 2 Macs, including updates. Price becomes $39 during December 14–20, then $49 from December 21. Sales tax or VAT may apply. A 7-day free trial requires no card or account; App Store Connect upload and Export are excluded.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Mac

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

MobileAction

Date Founded

2013

Company Location

United States

Company Website

www.mobileaction.co

Company Facts

Organization Name

NovaDev Code Studio

Date Founded

2026

Company Location

United States

Company Website

happykeywords.com

Categories and Features

Ad Intelligence

Not specified

App Store Optimization (ASO)

App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Keyword Research

Not specified

Mobile App Analytics

Channel Attribution
Cohort Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Categories and Features

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