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What is Moz Keyword Explorer?

Enter a URL or a specific keyword to pinpoint and rank the most impactful keywords to concentrate on. With a prediction accuracy exceeding 95%, you can project the search volume for any keyword, and a comprehensive scoring mechanism lets you prioritize keywords by specific topics or areas of interest, all within a centralized keyword planning tool. Seamlessly export your keyword research findings, analyses, and lists in well-organized, metrics-rich CSV files for easy access. Innovate your strategy by targeting long-tail keywords that are highly relevant, associated with broader topics, or based on user queries. Delve into the factors affecting page rankings through an in-depth SERP analysis that breaks down the elements and link data tied to each ranking position. Furthermore, consider exploring keyword suggestions and ranking keywords that are sorted by country, which can significantly enhance your international SEO strategies, ultimately expanding your outreach and effectiveness across various markets. This comprehensive approach not only boosts your keyword optimization efforts but also ensures that you remain ahead in the competitive landscape of search engine rankings.

What is Google Keyword Planner?

By using the right keywords, you can effectively target your advertisement to reach the most suitable audience, and the Google Ads Keyword Planner is a tool specifically created to aid you in this endeavor. This resource allows you to investigate various terms or phrases that align with the products or services you offer, providing essential insights into which keywords are most relevant to your business. It not only shows how often certain words are searched but also tracks search trends over time, enabling you to narrow down your list to focus on the keywords that hold real significance for your enterprise. Furthermore, the Keyword Planner provides suggested bid amounts for each keyword, helping you establish a pragmatic advertising budget. Once you’ve identified your key terms, you can seamlessly integrate them into your overall marketing strategy. You also have the flexibility to save your keyword plan for future reference or share it with your colleagues. When you feel ready, you can finalize your setup and launch your advertising campaign, ensuring everything goes off without a hitch. In the end, selecting the most effective keywords can greatly improve your visibility in a crowded marketplace, making a notable difference in your advertising success. Achieving this can ultimately lead to a more substantial return on investment and a stronger market presence.

Media

Media

Integrations Supported

Google
1min.AI
Google Ads
GotLink.me
Keywords Everywhere
MozCast
SECockpit
SeoStack
WriterZen

Integrations Supported

Google
1min.AI
Google Ads
GotLink.me
Keywords Everywhere
MozCast
SECockpit
SeoStack
WriterZen

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Moz

Date Founded

2004

Company Location

United States

Company Website

moz.com/explorer

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

ads.google.com/home/tools/keyword-planner/

Categories and Features

SEO

A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management

Categories and Features

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