Brandwatch Reviews & Ratings

Brandwatch

4.0 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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Ratings and Reviews 3 Ratings

Total 4 out of 5 stars
ease 4.5 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 4.5 out of 5 stars

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What is Muck Rack?

Muck Rack is an AI communications platform built to help PR teams understand, manage, and act on earned media and AI-generated brand visibility. The platform helps organizations see what is happening across the media landscape, understand why it matters, and turn insight into targeted communications action. Muck Rack monitors signals from news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media intelligence capabilities are designed to reduce noise, close visibility gaps, and alert teams when important coverage or conversations appear. The platform’s media database helps users identify journalists, content creators, outlets, and influencers shaping conversations across digital, broadcast, print, podcast, newsletter, and social channels. PR teams can use Muck Rack to pitch more strategically with AI-powered recommendations, personalized outreach, engagement tracking, and follow-up management. Its reporting tools turn coverage into executive-ready reports that combine media data with interpretation and business context. Generative Pulse helps brands and agencies track how AI platforms describe their brands or clients, uncover which sources shape AI-generated answers, and connect those insights to broader PR strategy. Muck Rack also supports podcast monitoring, media relations, PR analytics, PR measurement, social listening, pitching, and journalist solutions. The platform is used by brands, agencies, journalists, and media professionals that need to improve visibility, accountability, and communications performance. By combining AI communications, media monitoring, journalist discovery, generative AI visibility, targeted outreach, reporting, social listening, and PR measurement, Muck Rack helps teams make PR more connected and accountable.

What is Brandwatch?

Brandwatch stands out as a premier solution for Social Media Management and Consumer Intelligence, assisting more than 5,000 of the globe's most respected companies in swiftly connecting with and understanding their customers in the fast-paced social landscape. The platform is recognized for its cohesive approach to social media management, enabling users to discover, attract, and engage with customers while seamlessly integrating social data with existing knowledge across various departments and channels. Users will appreciate the intuitive interface, supported by a commitment to exceptional customer service. Additionally, its Consumer Intelligence feature utilizes AI-enhanced data sourced from over 100 million social and online platforms, empowering data-driven organizations to gain deeper insights into consumer sentiments regarding their brands, products, and prevailing industry trends. By leveraging these capabilities, businesses can make informed decisions that resonate with their audience.

Media

Media

Integrations Supported

Integrations Supported

Audiense
Caliber
ChannelMix
CloudNuro
Conversus.AI
DataMetrics
Dataddo
Desktop.com
Facebook Ads
Facebook Messenger
Hootsuite
Instagram
LinkedIn
Meta Ads
Netino
Rivery
Studio Creatio
X (Twitter)
YouTube
Zendesk

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Flexible packages tailored to your needs.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Muck Rack

Date Founded

2009

Company Location

United States

Company Website

muckrack.com

Company Facts

Organization Name

Brandwatch

Date Founded

2007

Company Location

United Kingdom

Company Website

www.brandwatch.com

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Public Relations

Campaign Management
Communications Calendar
Contact Management

Categories and Features

AI Review Management

Not specified

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Management

Approval Process Control
Asset Management
Project Management

Brand Monitoring

Not specified

Brand Protection

Domain Monitoring
Social Media Monitoring

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
Social Media Management
Video Management

Media Monitoring

Alerts / Notifications
Dashboards / Reporting
Export Results
Social Media Monitoring

PR Analytics

Not specified

Public Relations

Not specified

Reputation Management

Campaign Management
Response Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Sentiment Analysis

Not specified

Social CRM

Calendar/Reminder System
Customer Support
Lead Nurturing
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Social Listening

Not specified

Social Media Advertising

Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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