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What is Muck Rack?

Muck Rack is an AI communications platform built to help PR teams understand, manage, and act on earned media and AI-generated brand visibility. The platform helps organizations see what is happening across the media landscape, understand why it matters, and turn insight into targeted communications action. Muck Rack monitors signals from news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media intelligence capabilities are designed to reduce noise, close visibility gaps, and alert teams when important coverage or conversations appear. The platform’s media database helps users identify journalists, content creators, outlets, and influencers shaping conversations across digital, broadcast, print, podcast, newsletter, and social channels. PR teams can use Muck Rack to pitch more strategically with AI-powered recommendations, personalized outreach, engagement tracking, and follow-up management. Its reporting tools turn coverage into executive-ready reports that combine media data with interpretation and business context. Generative Pulse helps brands and agencies track how AI platforms describe their brands or clients, uncover which sources shape AI-generated answers, and connect those insights to broader PR strategy. Muck Rack also supports podcast monitoring, media relations, PR analytics, PR measurement, social listening, pitching, and journalist solutions. The platform is used by brands, agencies, journalists, and media professionals that need to improve visibility, accountability, and communications performance. By combining AI communications, media monitoring, journalist discovery, generative AI visibility, targeted outreach, reporting, social listening, and PR measurement, Muck Rack helps teams make PR more connected and accountable.

What is Hypefactors?

Hypefactors is at the forefront of innovation in media technology, driven by a dedicated team of global experts who are crafting revolutionary solutions for media reputation management. Based in Copenhagen, Hypefactors delivers technology designed to maximize media impact, offering a comprehensive suite of tools that automate processes and simplify tasks while providing all necessary data to substantiate outcomes. This all-in-one solution is straightforward and user-friendly, making it accessible for everyone. Listed on Nasdaq First North Denmark, Hypefactors presents a single tool that requires just one login to access everything you need. Its intuitive design allows earned media professionals to save time, cut costs, and enhance their results significantly. By merging data, analytics, and cutting-edge technology, Hypefactors ensures a smooth and engaging experience tailored to the specific needs of its users. With Hypefactors, you can quickly get started and enjoy a platform that evolves to meet the demands of the media landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Muck Rack

Date Founded

2009

Company Location

United States

Company Website

muckrack.com

Company Facts

Organization Name

Hypefactors

Date Founded

2013

Company Location

Denmark

Company Website

hypefactors.com

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Public Relations

Campaign Management
Communications Calendar
Contact Management

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Public Relations

Article Author Database
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

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