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What is Muck Rack?

Muck Rack is an AI communications platform built to help PR teams understand, manage, and act on earned media and AI-generated brand visibility. The platform helps organizations see what is happening across the media landscape, understand why it matters, and turn insight into targeted communications action. Muck Rack monitors signals from news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media intelligence capabilities are designed to reduce noise, close visibility gaps, and alert teams when important coverage or conversations appear. The platform’s media database helps users identify journalists, content creators, outlets, and influencers shaping conversations across digital, broadcast, print, podcast, newsletter, and social channels. PR teams can use Muck Rack to pitch more strategically with AI-powered recommendations, personalized outreach, engagement tracking, and follow-up management. Its reporting tools turn coverage into executive-ready reports that combine media data with interpretation and business context. Generative Pulse helps brands and agencies track how AI platforms describe their brands or clients, uncover which sources shape AI-generated answers, and connect those insights to broader PR strategy. Muck Rack also supports podcast monitoring, media relations, PR analytics, PR measurement, social listening, pitching, and journalist solutions. The platform is used by brands, agencies, journalists, and media professionals that need to improve visibility, accountability, and communications performance. By combining AI communications, media monitoring, journalist discovery, generative AI visibility, targeted outreach, reporting, social listening, and PR measurement, Muck Rack helps teams make PR more connected and accountable.

What is JournalistDB?

JournalistDB is an online resource specifically created for media contacts, aimed at professionals in public relations, communications, marketing, and entrepreneurship. This platform allows users to explore journalist profiles and develop tailored media lists by utilizing various filters like beat, type of publication, geographic region, industry sector, category of journalist, and particular keywords. Each journalist profile may include professional contact details, verified email addresses, phone numbers, personal biographies, the publications they are associated with, and links to their recent articles. Users on the complimentary plan can view basic directory information, while those who opt for a paid Pro subscription unlock full contact details and the capability to export information in CSV format. The service helps users identify the most relevant reporters and editors, making it easier to compile impactful media outreach lists. The database is refreshed weekly to maintain accuracy and up-to-date information. Additionally, exported lists can be effortlessly integrated with various email platforms, CRM systems, and outreach tools, including Mailchimp, HubSpot, and Pitchbox, which significantly boosts the effectiveness of communication strategies. As a result, JournalistDB stands out as an essential tool for individuals aiming to enhance their media relations initiatives, ensuring they have the right connections for successful outreach. With its user-friendly interface and comprehensive features, it empowers users to engage more effectively with the media landscape.

Media

Media

No images available

Integrations Supported

Integrations Supported

HubSpot CRM
Mailchimp
Pitchbox

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$79/month
Pro costs $79 per month, billed monthly, or $299 per year, billed annually. The free tier allows users to browse profiles; Pro unlocks full contact details and CSV exports.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Not specified

Company Facts

Organization Name

Muck Rack

Date Founded

2009

Company Location

United States

Company Website

muckrack.com

Company Facts

Organization Name

C6 Labs LLC

Date Founded

2026

Company Location

United States

Company Website

journalistdb.com

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Public Relations

Campaign Management
Communications Calendar
Contact Management

Categories and Features

Public Relations

Not specified

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