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What is Muck Rack?

Muck Rack is an AI communications platform built to help PR teams understand, manage, and act on earned media and AI-generated brand visibility. The platform helps organizations see what is happening across the media landscape, understand why it matters, and turn insight into targeted communications action. Muck Rack monitors signals from news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media intelligence capabilities are designed to reduce noise, close visibility gaps, and alert teams when important coverage or conversations appear. The platform’s media database helps users identify journalists, content creators, outlets, and influencers shaping conversations across digital, broadcast, print, podcast, newsletter, and social channels. PR teams can use Muck Rack to pitch more strategically with AI-powered recommendations, personalized outreach, engagement tracking, and follow-up management. Its reporting tools turn coverage into executive-ready reports that combine media data with interpretation and business context. Generative Pulse helps brands and agencies track how AI platforms describe their brands or clients, uncover which sources shape AI-generated answers, and connect those insights to broader PR strategy. Muck Rack also supports podcast monitoring, media relations, PR analytics, PR measurement, social listening, pitching, and journalist solutions. The platform is used by brands, agencies, journalists, and media professionals that need to improve visibility, accountability, and communications performance. By combining AI communications, media monitoring, journalist discovery, generative AI visibility, targeted outreach, reporting, social listening, and PR measurement, Muck Rack helps teams make PR more connected and accountable.

What is Mira?

Mira functions as the AI assistant on the Meltwater platform, tailored for teams in public relations, communications, and marketing. Users can ask questions about media coverage, social conversations, audience insights, competitor analysis, and market trends to receive informed answers based on Meltwater’s extensive monitoring and intelligence capabilities. With a keen ability to summarize media coverage, Mira emphasizes significant themes and shifts in sentiment, helping users identify emerging narratives while facilitating the generation of reports or briefings that include source links. Moreover, Mira Studio provides support for reusable AI research workflows, and Mira Companion enhances various Meltwater products with useful features. In addition, Mira integrates effortlessly with collaboration and AI tools such as Microsoft Teams, Microsoft 365, Slack, Claude, and ChatGPT through Meltwater’s MCP server, which enhances its functionality. Developers are equipped with an API that allows for customized integrations, enabling users to personalize their experience according to their unique requirements. The availability of features and data is dependent on the specific Meltwater subscription and activated modules, thus providing a tailored approach to media intelligence that caters to diverse organizational needs. This flexibility ensures that teams can leverage the full potential of Meltwater’s offerings to suit their unique workflows and objectives.

Media

Media

Integrations Supported

Integrations Supported

ChatGPT
Claude
Claude Duet
Claude for Legal
Meltwater
Microsoft 365
Microsoft Teams
Model Context Protocol (MCP)
Slack

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$10,000/year
Mira AI is included in Meltwater’s Starter plan, with advanced capabilities in Pro, Enterprise, and Agency tiers. Starter has an indicative starting price of $10,000 USD/year; final pricing is scoped to selected products, coverage, usage, and contract terms. Most agreements are annual with a 12-month minimum. Complex integrations, data imports, or multi-region setups may incur a one-time onboarding fee.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Muck Rack

Date Founded

2009

Company Location

United States

Company Website

muckrack.com

Company Facts

Organization Name

Meltwater

Date Founded

2001

Company Location

United States

Company Website

www.meltwater.com/en/ai

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Public Relations

Campaign Management
Communications Calendar
Contact Management

Categories and Features

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