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What is MyTracker?

MyTracker is a comprehensive analytics and attribution solution specifically designed for mobile applications and websites. This platform enables businesses to extract crucial insights about their audience, assess the success of their advertising efforts, and accurately forecast potential revenue streams. Among its key features are attribution services for both mobile apps and websites, the ability to engage targeted audiences, and tools for optimizing advertising campaigns, along with in-depth insights into user demographics, interests, and behaviors. Furthermore, it provides revenue analytics spanning various traffic sources, offering long-term lifetime value predictions that can reach up to two years, complemented by an anti-fraud system aimed at detecting and reducing ad fraud risks. Users also enjoy the advantage of unlimited raw data export and storage, easy integration via pre-built plugins for popular platforms such as WordPress and Joomla, and outstanding support through multiple channels. With SDK compatibility for platforms including iOS, Android, Unity Ads, and Flutter, as well as support for alternative app stores, MyTracker effectively connects with various advertising sources to enhance its tracking functionalities. This tool emerges as an essential asset for companies looking to refine their digital marketing approaches, ultimately driving better results and increased efficiency in their campaigns. By leveraging the capabilities of MyTracker, businesses can confidently navigate the complexities of digital analytics.

What is AppsFlyer?

AppsFlyer provides brands with the tools they need to make informed decisions for both their businesses and their customers through its sophisticated measurement, data analysis, deep linking, engagement solutions, fraud prevention, data clean room capabilities, and privacy-centric technologies. Founded on the principle that companies can enhance customer privacy while delivering outstanding experiences, AppsFlyer enables numerous creators and over 10,000 technology partners to foster stronger and more significant relationships with their customers. By leveraging these innovative solutions, brands can truly elevate their customer engagement and trust. For further information, check out appsflyer.com.

Media

Media

Integrations Supported

AppLovin
AppNext
Joomla!

Integrations Supported

AppLovin
AccessOwl
AdTarget Ad Server
Adsterra
Fintel Connect
Hevo
Kleene
Kubit
Liftoff
Matia
Mixpanel
Pecan
Qonversion
Rivery
Segwise
X Ads (Twitter Ads)
Y42
tvScientific

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

MyTracker

Date Founded

2014

Company Location

Netherlands

Company Website

tracker.my.com

Company Facts

Organization Name

AppsFlyer

Date Founded

2011

Company Location

United States

Company Website

www.appsflyer.com

Categories and Features

Categories and Features

Campaign Management

Not specified

Conversion Tracking

Not specified

Data Clean Room

Not specified

Data Collaboration

Not specified

Marketing Attribution

Not specified

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Uninstall Tracking

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