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What is MyTracker?

MyTracker is a comprehensive analytics and attribution solution specifically designed for mobile applications and websites. This platform enables businesses to extract crucial insights about their audience, assess the success of their advertising efforts, and accurately forecast potential revenue streams. Among its key features are attribution services for both mobile apps and websites, the ability to engage targeted audiences, and tools for optimizing advertising campaigns, along with in-depth insights into user demographics, interests, and behaviors. Furthermore, it provides revenue analytics spanning various traffic sources, offering long-term lifetime value predictions that can reach up to two years, complemented by an anti-fraud system aimed at detecting and reducing ad fraud risks. Users also enjoy the advantage of unlimited raw data export and storage, easy integration via pre-built plugins for popular platforms such as WordPress and Joomla, and outstanding support through multiple channels. With SDK compatibility for platforms including iOS, Android, Unity Ads, and Flutter, as well as support for alternative app stores, MyTracker effectively connects with various advertising sources to enhance its tracking functionalities. This tool emerges as an essential asset for companies looking to refine their digital marketing approaches, ultimately driving better results and increased efficiency in their campaigns. By leveraging the capabilities of MyTracker, businesses can confidently navigate the complexities of digital analytics.

What is FraudScore?

FraudScore is a comprehensive anti-fraud solution crafted by a diverse team of data scientists, digital marketers, and ad fraud specialists. Since its inception in 2016, it has gained the trust of numerous leaders in the industry. The platform is designed to safeguard both desktop and mobile traffic, effectively combating various types of ad fraud. Employing a unique "fraud score" system, FraudScore evaluates the likelihood of fraud for each install, conversion, traffic source, and offer by assigning them a specific score. This system not only assesses the severity of potential fraud but also provides insights into various fraud patterns. Consequently, clients can establish robust cases against fraudulent activities, articulate their stance regarding each specific incident, and engage in informed negotiations. Furthermore, FraudScore serves as an all-encompassing platform that identifies ad fraud at every phase of the advertising funnel, ranging from pre-bid requests to the analysis of impressions, clicks, and ultimately scoring installs and conversions. This holistic approach ensures that clients receive thorough protection and can effectively manage their advertising investments.

Media

Media

Integrations Supported

Android
AppLovin
AppNext
Apple Search Ads
Apple iOS
Flutter
Google Ads
Joomla!
Liftoff
Mintegral
Moloco
OpenCart
Unity
WordPress
Yandex Direct
ironSource

Integrations Supported

FlashClick

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$290 per month
Different rates for Clicks, Installs and Conversions.
Personal rates for mobile developers.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

MyTracker

Date Founded

2014

Company Location

Netherlands

Company Website

tracker.my.com

Company Facts

Organization Name

FraudScore

Date Founded

2016

Company Location

Spain

Company Website

www.fraudscore.ai

Categories and Features

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking

Fraud Detection

Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For eCommerce

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