NEXT vs. Merlin

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Fathom serves as a complimentary AI meeting assistant that swiftly captures, transcribes, and summarizes meetings held on platforms such as Zoom, Google Meet, or Microsoft Teams, allowing participants to concentrate on the discussions rather than jotting down notes. This intelligent assistant is designed to enhance productivity and efficiency by providing concise summaries in less than 30 seconds while integrating seamlessly with your CRM for effortless follow-up actions. Among its standout features are real-time transcription, the ability to highlight key moments, and options for sharing clips, making it an excellent choice for teams aiming to optimize their meeting processes and minimize administrative burdens. Additionally, Fathom's user-friendly interface ensures that users can easily navigate its functionalities, further streamlining the meeting experience.

Hopted is a powerful data automation platform that transforms Google Sheets into a live business dashboard by connecting it directly with the tools your business relies on — including Amazon Seller Central, Shopify, and more. Built for operators, analysts, and business owners, Hopted simplifies how teams access, update, and act on their data — all from the comfort of a spreadsheet. Instead of exporting CSVs, formatting reports, and manually refreshing dashboards, Hopted pulls real-time data directly into Google Sheets. Track performance metrics, financial data, ad spend, inventory levels, and more — always up to date, always reliable. Whether you’re reporting on sales, analyzing profitability, or collaborating on growth initiatives, your team gets the full picture without version chaos or stale data. What sets Hopted apart is its 2-way sync capability. You can not only extract data from your apps into Sheets, but also push updates back — whether it’s adjusting listings in Amazon Seller Central or syncing changes to other tools in your stack. This turns your spreadsheet from a static report into an active control center. For Amazon sellers, this means syncing FBA, AWD, and Ads data directly into Sheets, calculating true profitability, managing inventory in real-time, and spotting operational inefficiencies fast. For agencies and consultants, it means scaling insights across multiple accounts with standardized workflows and fewer errors. Hopted is cloud-based, easy to implement, and designed to work for teams of all sizes. With customizable workflows, scheduled syncs, and full visibility into your data, Hopted helps you save time, reduce risk, and make smarter decisions faster — right where your team already works. Say goodbye to CSV chaos and manual workflows. With Hopted, your spreadsheets become a true source of operational clarity and control.

IncentX stands apart from typical sales commission software; it revolutionizes the way businesses approach incentive management. In an era where maximizing efficiency is crucial, incentX simplifies intricate calculations, making them feel like a breeze. By synchronizing the goals of your sales team with the broader objectives of the company, it fosters a unified workplace culture. Gone are the days of manual computations. Our platform offers swift and precise results, with seamless integration capabilities, particularly with major systems like SAP and Oracle NetSuite, ensuring continuous data connectivity. Yet, it goes beyond mere number crunching; our comprehensive analytics offer profound insights that inform and enhance your strategic planning. The efficient processes minimize the risk of errors, bringing together various teams, from sales to finance, in harmony. Every engagement with a customer presents a chance for growth, and incentX helps to maximize these critical moments, nurturing long-lasting relationships. With incentX, you elevate your management practices to new heights, paving the way for exceptional performance. In the competitive landscape, this software empowers you to not only keep pace but to lead the charge in your industry.

Kryptos revolutionizes the way you manage cryptocurrency tracking and tax obligations. Our innovative platform is designed to streamline your financial management in the crypto space, making tax compliance and tracking straightforward and hassle-free. Key features include: Effortless synchronization: Works seamlessly with a variety of platforms. Global Tax Reports: Produces tax reports that adhere to regulations in over 30 jurisdictions. NFT & DeFi Management: Easily manage a wide array of crypto assets. AI-Driven Analytics: Provides insights that enable more informed decision-making. All-in-One Dashboard: Track your assets and growth conveniently in one location. Mobile Accessibility: Manage your crypto investments wherever you are. Tailored tax strategies: Optimize savings with customized solutions. Kryptos prioritizes an intuitive user experience, supporting over 3000 DeFi protocols and more than 50 blockchains. With partnerships including Binance, Gate.io, and BFF, we deliver cutting-edge tools for effective crypto management. Kryptos is reshaping the landscape of cryptocurrency financial management by emphasizing simplicity, precision, and user empowerment for all investors. Join us in making your crypto journey effortless and rewarding.

STORIS provides specialized ERP software solutions designed specifically for the home furnishings and appliance sector. Drawing on over 35 years of industry expertise, STORIS creates tools that cater to the unique operational requirements of retailers. Its comprehensive ERP platform seamlessly integrates essential business functions such as Point of Sale, Inventory Management, Logistics and Distribution, Buying Tools, Customer Service, Accounting, Financing, Reporting, Business Intelligence, and System Tools. Additionally, STORIS NextGen is a cloud-based, mobile-friendly solution that significantly reduces transaction processing time from 35 minutes down to just 4-6 minutes. This remarkable improvement not only boosts operational efficiency but also enhances the overall customer experience. By offering integrated, industry-specific solutions, STORIS empowers retailers to optimize their operations and effectively manage their businesses in a competitive marketplace. Furthermore, the flexibility and accessibility of STORIS NextGen allow businesses to adapt quickly to changing demands.

Canditech equips HR professionals and hiring managers with the tools they need to make swift, confident, and impartial hiring choices. Its comprehensive testing platform assesses both technical and interpersonal skills through job simulation evaluations that encompass a range of tasks such as coding, SQL, Excel, and video communication. These assessments serve as strong indicators of a candidate's future job performance and overall fit for the role. By adopting a holistic perspective, the platform enables recruiters and hiring managers to fairly evaluate candidates for various positions across the organization, including departments like R&D, Marketing, Sales, and Customer Support. Candidates are also given the opportunity to demonstrate their technical abilities alongside their soft skills, fostering a positive experience throughout the hiring process. From the outset, the platform delivers impressive returns on investment: ✅ Cut down the time-to-hire by 50% ✅ Minimize unnecessary interviews by 80% ✅ Enhance diversity in hiring and mitigate bias Ultimately, Canditech not only streamlines the hiring process but also promotes a more equitable evaluation of potential employees.

SurveyLegend represents a revolutionary approach to online surveys, offering an engaging, versatile, and visually appealing experience. We enable both individuals and businesses to design attractive, mobile-responsive surveys with ease. With your computer or tablet, you can effortlessly create impressive surveys, forms, polls, NPS customer satisfaction metrics, customer experience assessments, and employee satisfaction evaluations, all while incorporating attractive graphics that enhance the survey's appeal. The simple drag-and-drop feature allows users to assemble questionnaires without any hassle. Listening to customer feedback, gauging employee morale, enhancing client experiences, and fostering engagement among students and staff has never been more straightforward. Utilized by thousands worldwide, SurveyLegend counts notable organizations such as L'Oreal, Universal, Harvard, and Airbnb among its users, alongside various individuals and startups, illustrating its broad appeal and effectiveness in diverse settings.

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

Regpack is a widely utilized online platform for onboarding, registration, and payment processing, serving countless organizations across the globe. The software is designed to streamline various business operations by automating the onboarding experience, gathering essential client data, and facilitating automatic billing for services rendered. Whether it's for event management, client invoicing, trip or camp organization, or providing both in-person and virtual courses, Regpack simplifies the complexities of registration and payment through its advanced technology and extensive feature set. Among its standout functionalities are recurring billing options, flexible payment plans, automated payment collection methods, a customizable form builder, integrated email communication tools, and dynamic reporting capabilities, all aimed at enhancing user experience and operational efficiency. Additionally, Regpack's user-friendly interface ensures that organizations can easily navigate the system, further improving the overall onboarding and registration experience.