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What is NEXUS CDP?

The NEXUS platform combines powerful data collection, processing, and governance capabilities with sophisticated custom analytics, business intelligence, and AI-driven insights, enabling the creation of seamless data applications that promote a truly intelligent global marketing ecosystem. It allows organizations to gain deep customer insights, execute intelligent marketing strategies, and tailor experiences, ultimately empowering them to engage in data-driven marketing initiatives. This methodology leads to the execution of real-time, personalized intelligent marketing campaigns. Moreover, it accommodates the multi-faceted analysis of vast customer data, providing customized insights and business intelligence. The platform significantly enhances the customer experience and adeptly manages the customer lifecycle, resulting in strengthened customer loyalty, elevated repurchase rates, and increased lifetime value, all while minimizing churn rates. By utilizing real-time insights, businesses can enhance customer service and cultivate more meaningful relationships with their clientele. Ultimately, NEXUS not only revolutionizes marketing approaches but also has a profound effect on overall business success, making it a vital tool for any organization looking to thrive in a competitive landscape. Furthermore, its innovative features ensure that companies stay ahead of industry trends and adapt to changing consumer behaviors effectively.

What is Dynamics 365 Customer Insights?

Utilize insights driven by AI and automated processes to reduce the cost of conversions while providing customized recommendations that boost customer lifetime value. Skillfully manage the delicate balance between personalization and privacy by leveraging automatically updated consent data and employing classification labels to protect sensitive information. Combine transactional, behavioral, and demographic data to create rich insights and detailed, up-to-date customer profiles that honor individual consent preferences. Speed up sales cycles, reduce churn, and cultivate enduring customer relationships by quickly addressing customer signals and feedback. Exceed privacy expectations and maintain compliance with legislation like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with adhering to accessibility guidelines. This comprehensive solution is fortified with over 70 security and compliance certifications, such as ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP, ensuring strong protection and alignment with industry regulations. By leveraging these sophisticated resources, companies can enhance their operational effectiveness while creating more meaningful, trust-based connections with their customers. Ultimately, this approach not only fosters loyalty but also positions businesses for sustainable growth in an increasingly competitive market.

Media

Media

Integrations Supported

WeChat

Integrations Supported

Adobe Real-Time CDP
AgriERP
Azumuta
BUILDFitters
Bloomreach
COZYROC SSIS+ Suite
Level 6
Microsoft Dynamics 365
Microsoft Dynamics 365 Marketing
My DSO Manager
Quickwork
Rayven
SSIS Integration Toolkit
greymatter

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$1,000 per tenant per month

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

APEX Technologies

Company Location

China

Company Website

apextechnologies.com/products/nexus

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

dynamics.microsoft.com/en-us/ai/customer-insights/

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance
Predictive Modeling

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